Streamline marketing processes and better manage programs and creative projects

With IBM® Marketing Operations OnDemand – formerly IBM Unica Marketing Operations OnDemand – marketing teams can get more work done while also improving the visibility and accountability of all their creative projects and marketing programs. IBM Marketing Operations OnDemand is an adaptable and flexible resource management application designed to help you speed campaigns to market while giving you the strategic oversight necessary to plan your next move.

IBM Marketing Operations OnDemand offers a rich set of capabilities that let you:

Planning and budgeting

Workflow, traffic and scheduling

Reporting and calendaring

Planning and Budget Management

Manage marketing plans and budgets with many tiers and levels

Project Management

Manage all project details and schedules, including task due dates, with automated reminders

Online Mark-Up

Conduct reviews and approvals online with annotations and mark-up

Flexible Reporting

Increase visibility into all aspects of marketing operations with powerful and flexible reports


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Manage marketing plans and budgets with many tiers and levels

View full image
Click to enlarge

Manage all project details and schedules, including task due dates, with automated reminders

View full image
Click to enlarge

Conduct reviews and approvals online with annotations and mark-up

View full image
Click to enlarge

Increase visibility into all aspects of marketing operations with powerful and flexible reports

View full image

IBM Marketing Operations OnDemand resources

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IBM Marketing Operations OnDemand

Streamline marketing processes and better manage programs and creative projects

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