Unlock the value of display advertising, videos, widgets and more

IBM® Digital Analytics Impression Attribution, formerly Coremetrics® Impression Attribution, is a reporting solution that helps marketers optimize impression-based marketing initiatives and justify budgets. Analyze the influence of online impressions on viewers, including those who don't click. Track impressions for all marketing campaigns, including display ads, social media presences, widgets, micro-sites, and syndicated videos.

Optimize budget allocation

Analyze display advertising and social media performance

Produce the right data views for your business

Target specific audiences and website behaviors

IBM Digital Analytics Impression Attribution resources

Go beyond impressions and click-through rate to analyze how well your display ads and widgets drive website visitor conversions

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