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Unlock the value of customer sentiment in social media

IBM Social Media Analytics can analyze billions of social media comments to provide organizations large and small with valuable insight to help them better understand customers and take appropriate action. More than just a ‘listening’ tool, IBM Social Media Analytics is built on a robust foundation of IBM software technologies for analytics, sentiment analysis and linguistics. With customizable, pre-configured charts and dashboards, IBM Social Media Analytics can be integrated with other IBM Business Analytics capabilities, such as Predictive Analytics, to provide insight into customers’ attitudes, perceptions and future buying behavior.

Product editions:

Social Media Analytics: Analyze social media data and use results to improve business outcomes.
Features | Product support

Social Media Analytics Software as a Service: Analyze social media data and use results to improve business outcomes.
Features

Social media analytics resources

Online demo: Smarter marketing with IBM social analytics

White paper: Social Analytics: Dramatically improve your capabilities

Customer story: City of Toulouse

Business analytics

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Social media analytics resources

Online demo: Smarter marketing with IBM social analytics

White paper: Social Analytics: Dramatically improve your capabilities

Customer story: City of Toulouse