Forecast promotional results based on supplier offer scenarios to select the most profitable promotion

Promotion collaboration

Learn five critical steps for success

Promotion collaboration

Learn five critical steps for success


IBM Promotion Optimization improves promotion management by enabling retailers to execute more effective and profitable promotion plans using optimized offers and placements. IBM Promotion Optimization uses advanced consumer demand management science to help retailers develop promotional offers and tactics that increase the total store impact across categories.

IBM Promotion Optimization helps you:

Develop more profitable promotional plansSignificantly increase the incremental lift and total store impact of various promotional tacticsStrategically plan promotional tactics

 

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See a promotion’s impact on revenue, gross margin and unit volume.

See a promotion’s impact on revenue, gross margin and unit volume.

See a promotion’s impact on revenue, gross margin and unit volume.

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