Optimize offers and placement for more profitable promotion

Promotion collaboration

Learn five critical steps for success

Promotion collaboration

Learn five critical steps for success


IBM® Promotion Optimization, formerly DemandTec® Promotion Optimization, improves promotion management by enabling retailers to execute more effective and profitable promotion plans using optimized offers and placements. It is part of a promotion management suite of solutions that can help manage the entire promotions process, from collaborative promotion planning and deal management to in-flight and post-event analysis. IBM Promotion Optimization uses advanced consumer demand management science to help retailers develop promotional offers and ad placements that increase the total store impact across categories.

IBM Promotion Optimization helps you:

Develop more profitable promotional plansSignificantly increase the incremental lift and total store impact of promotionsCreate category plans to help achieve objectivesStrategically allocate space in ads and displays

 

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See a promotion’s impact on revenue, gross margin and unit volume.

See a promotion’s impact on revenue, gross margin and unit volume.

See a promotion’s impact on revenue, gross margin and unit volume.

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