What is IBM Marketing Cloud?
IBM® Marketing Cloud is a hybrid cloud platform built on the foundation of Silverpop Engage and enhanced with the portfolio of IBM marketing software. Marketers can automate exceptional client experiences with their monthly subscription. Start with email marketing, lead management and mobile engagement or use IBM Journey Designer to move from planning tactics to collaborating as you design and automate cross-channel customer interactions. As your needs mature, expand into IBM Universal Behavior Exchange for near real-time analytical insights.
Benefits of IBM Marketing Cloud
- Design and automate customer experiences—Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.
- Use embedded analytics for better results—Understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.
- Gain faster time to ROI—Using a cloud-based digital marketing platform that integrates easier with other customer data sources and applications.