What is IBM Marketing Cloud?

IBM® Marketing Cloud is a hybrid cloud platform built on the foundation of Silverpop Engage and enhanced with the portfolio of IBM marketing software. Marketers can automate exceptional client experiences with their monthly subscription. Start with email marketing, lead management and mobile engagement or use IBM Journey Designer to move from planning tactics to collaborating as you design and automate cross-channel customer interactions. As your needs mature, expand into IBM Universal Behavior Exchange for near real-time analytical insights.

IBM Marketing Cloud Social Audiences

IBM Marketing Cloud Social Audiences

Benefits of IBM Marketing Cloud

  • Design and automate customer experiences—Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.
  • Use embedded analytics for better results—Understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.
  • Gain faster time to ROI—Using a cloud-based digital marketing platform that integrates easier with other customer data sources and applications.

Get insights and support

Learn from experts and other users. get help if you need it.


Design and automate customer experiences

  • Create a single customer identity and deliver a consistent, personalized customer experience across email, mobile, web and social channels for higher online conversion rates and order values.
  • Design and automate consistent cross-channel experiences using a visual planning tool that allows you to collaborate across the marketing disciplines.
  • Gain quick consensus with colleagues working in different areas of marketing.
  • Improve client journeys through iteration within the platform.
  • Use data about customer behaviors to inform and promote personalized customer interactions in near real time.

IBM Cloud Marketplace How-to: Create Marketing Campaigns that Convert

Use embedded analytics for better results

  • Learn who your customers are, what they are doing, what they want, and how and when to reach them to win more business and drive loyalty.
  • Make better decisions and deepen customer engagement with purpose-built analytics.
  • Get quality leads by understanding prospect behavior and scoring on that behavior.
  • Effectively manage and nurture your leads, maximizing your marketing budget.

Gain faster time to ROI

  • Increase agility through a cloud-based digital marketing platform that integrates more easily with other customer data sources and applications.
  • Immediately activate the IBM Cloud infrastructure that provides a production system, test environment and disaster recovery of your marketing data.
  • Discover a new way to collaborate and visualize customer journeys with IBM Journey Designer.
  • Connect data across your applications with IBM Universal Behavior Exchange, an open exchange that speeds time to market from weeks to one day; available at no additional charge.

Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing


Contact IBM

Considering a purchase?