Deliver powerful digital marketing and marketing automation

Create marketing campaigns that convert


IBM® Marketing Cloud is a cloud-based digital marketing platform that provides email marketing, lead management and mobile engagement solutions. Built on the foundation of Silverpop Engage, it enables the design and delivery of exceptional experiences for customers across the entire buyer journey by using customer data, providing near real-time analytical insights and automating cross-channel interactions. It includes both IBM Journey Designer, to collaborate and design cross-channel customer experiences, and IBM Universal Behavior Exchange, to easily connect data across applications to better understand customers.

Design and automate customer experiences

Use embedded analytics for better results

Gain faster time to ROI

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