Deliver powerful digital marketing and marketing automation
Create marketing campaigns that convert
IBM® Marketing Cloud is a cloud-based digital marketing platform that provides email marketing, lead management and mobile engagement solutions. Built on the foundation of Silverpop Engage, it enables the design and delivery of exceptional experiences for customers across the entire buyer journey by using customer data, providing near real-time analytical insights and automating cross-channel interactions. It includes both IBM Journey Designer, to collaborate and design cross-channel customer experiences, and IBM Universal Behavior Exchange, to easily connect data across applications to better understand customers.
- Design and automate customer experiences—deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.
- Use embedded analytics for better results—understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.
- Gain faster time to ROI—using a cloud-based digital marketing platform that integrates easier with other customer data sources and applications.
Design and automate customer experiences
- Create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and order values.
- Design and automate consistent cross-channel experiences more quickly.
- Use data about customer behaviors to inform and promote personalized customer interactions in near real time.
Use embedded analytics for better results
- Learn who your customers are, what they are doing, what they want, and how and when to reach them to win more business and drive loyalty.
- Make better decisions and deepen customer engagement with purpose-built analytics.
- Get quality leads by understanding prospect behavior and scoring on that behavior.
- Effectively manage and nurture your leads, maximizing your marketing budget.
Gain faster time to ROI
- Increase agility through a cloud-based digital marketing platform that integrates more easily with other customer data sources and applications.
- Discover a new way to collaborate and visualize customer journeys at no cost with IBM Journey Design.
- Connect data across your applications with IBM Universal Behavior Exchange, an open exchange that speeds time to market from weeks to one day; available at no additional charge.