What is IBM Journey Designer?

IBM® Journey Designer is software that allows you to begin creating journey maps in minutes. Marketing, sales and customer service can collaboratively visualize cross-channel journeys, set common marketing goals and design tailored customer experiences for dozens of priority segments in a user-friendly, drag-and-drop interface. You can have conversations, send files and notify team members of important activities while building your customer journeys.

The Benefits of IBM Journey Designer

  • Intentionally design customer experiences—Create journey mapping to deliver outcomes to meet your business objectives.
  • Execute online and offline channels cohesively—Connect to a large number of partner and IBM solutions to achieve ROI in the shortest time.
  • Evaluate in near real-time and make adjustments—Quickly update your experience based upon results aligned to each step in the journey map.

Get insights and support

Learn from experts and other users. Get help if you need it.

Features

Intentionally design customer experiences

  • Manage buyer journey maps to deliver outcomes for each segment driving to your business goals.
  • Collaborate across marketing roles and agency partners to communicate tasks and manage timelines to get to market on time.
  • Achieve greater alignment across channels using the context of the holistic experience.
  • Build a content plan that saves time and money by keeping you focused on exactly what is needed in each journey map and knowing its performance.
  • Reduce time by consolidating the customer journey map across tactics to deliver personalized experiences.

IBM Journey Designer Tutorial

Execute online and offline channels cohesively

  • Have team conversations, post files and send one another notifications to actively stay engaged while in market.
  • Assign requests and track tasks to meet your deadlines.
  • Set objectives for individual interaction points to manage eventual outcomes.
 

Evaluate in near real-time and make adjustments

  • Review in-market outcomes within the storyboard in near real-time.
  • Reduce costly errors and gain process efficiencies by using one source of information.
  • Notify one or more of your teammates of information such as conversion events for review, which may drive updates or immediate interventions.

IBM Journey Analytics Overview

You may also be interested in

 

IBM Marketing Cloud

Cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.

 

Resources

Contact IBM

Considering a purchase?