Event-based marketing to improve cross-sell and retention

With IBM® Opportunity Detection, formerly Unica Detect, marketers can build effective, event-based marketing programs quickly and with minimal effort, boosting cross-sell and retention rates and improving on-boarding programs.

IBM Opportunity Detection provides a complete set of event detection capabilities:

Sophisticated pattern detection

Custom business rule creation

Libraries of pre-defined triggers

IBM Opportunity Detection resources

IBM Software
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IBM Opportunity Detection

Event-based marketing to improve cross-sell and retention

IBM Software Subscription and Support is included in the product price for the first year.

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