Event-based marketing to improve cross-sell and retention

Five tips to engage your customers
Practical strategies for event-based marketing

Five tips to engage your customers

Practical strategies for event-based marketing

IBM® Interact Advanced Patterns, formerly IBM Opportunity Detection, helps marketers build effective, event-based marketing programs quickly and with minimal effort. It can boost cross-sell and retention rates and improve on-boarding programs. It integrates with IBM Interact to factor complex event patterns into your near real-time marketing decisions.

IBM Interact Advanced Patterns provides:

Sophisticated pattern detection


Custom business rule creation


Libraries of predefined triggers

IBM Opportunity Detection resources

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