Gain more control over your marketing budgets and processes

B2B marketers can count on IBM for multichannel

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IBM® Marketing Operations, formerly Unica Marketing Operations, is enterprise marketing operations software that provides more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.

IBM® Marketing Operations helps you:

Roll out campaigns and programs faster and more efficiently

Manage various marketing expenses in one place

See the impact of your budget decisions quickly

Access shared digital assets easily

enterprise marketing operations

Use a marketing calendar to track plans and projects.

enterprise marketing operations

Request campaigns with detailed goals, deadlines and budget allocations.


IBM Marketing Operations resources

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