Accelerate marketing processes through efficient marketing management

B2B marketers can count on IBM for multichannel

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IBM® Marketing Operations, formerly Unica Marketing Operations, is enterprise marketing resource management (MRM) solution that provides powerful project management capabilities to manage marketing activities effectively and efficiently. Marketing Operations allows marketers to collaborate, share insights and automate marketing programs and approval processes in a centralized system to deliver effective marketing campaigns. Marketing Operations increases the return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.

IBM® Marketing Operations helps you:

Roll out marketing campaigns faster and more efficiently

Easily accessible shared digital assets

Manage various marketing expenses in one place

See the impact of your budget decisions quickly


Manage projects, resources, teams, and approvals within a collaborative environment

Manage projects, resources, teams, and approvals within a collaborative environment

Best practice workflows coordinate projects to reduce time to market.

Best practice workflows coordinate projects to reduce time to market.

Manage projects, resources, teams, and approvals within a collaborative environment
Best practice workflows coordinate projects to reduce time to market.

IBM Marketing Operations resources

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