Streamline marketing processes and improve marketing management

With IBM® Marketing Operations – formerly IBM Unica Marketing Operations – marketers increase their efficiency by gaining better control over their budgets and processes. IBM Marketing Operations helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.

IBM® Marketing Operations offers features that:

Integrated campaign planning and execution

Expense management

Budgeting and forecasting

Digital asset management

IBM Marketing Operations resources

IBM Software
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IBM Marketing Operations

Streamline marketing processes and improve marketing management

IBM Software Subscription and Support is included in the product price for the first year.

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