Accelerate marketing processes through efficient marketing management
IBM® Marketing Operations, formerly Unica Marketing Operations, is enterprise marketing resource management (MRM) solution that provides powerful project management capabilities to manage marketing activities effectively and efficiently. Marketing Operations allows marketers to collaborate, share insights and automate marketing programs and approval processes in a centralized system to deliver effective marketing campaigns. Marketing Operations increases the return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.
IBM® Marketing Operations helps you:
- Rollout marketing campaigns faster and more efficiently by integrating campaign planning and execution in a single collaborative platform.
- Easily accessible shared digital assets in a security-rich asset library that can be accessed quickly by various business users.
- Manage various marketing expenses in one place place from cost center definition to purchase order generation to invoice processing.
- See the impact of your budget decisions quickly by creating and adjusting budgets with tools that let you assess business impact instantly.
Roll out marketing campaigns faster and more efficiently
- Manage your marketing plans, tactics and strategies with greater efficiency by integrating your campaign planning and execution solutions.
- Go to market faster without sacrificing quality and results by reducing the development time of marketing campaigns and programs.
- Increase marketing productivity by managing the full offer lifecycle to create, approve, publish and retire assets.
- Boost the effectiveness of cross-channel programs and improve collaboration among marketing teams to improve overall business development.
- Spend more time on creative and strategic work and less time on managerial administration.
Easily accessible shared digital assets
- Manage your organization’s digital assets in a security-rich asset library with powerful custom attribute tracking, graphical views and version control.
- Reduce costs and promote best practices through greater re-use of powerful marketing assets, data and information.
- Provide a common, intuitive user interface with dashboard views of information across product lines.
- Achieve greater efficiency with fewer bottlenecks and better resource scheduling.
- Provide global and localized access to enterprise assets through integration with your enterprise content management systems.
Manage various marketing expenses in one place
- See how your actual marketing expenses are impacting your business results.
- Quickly assess and reallocate resources to move funds from underperforming initiatives to successful ones.
- Save time and costs by decreasing the duplicated efforts of external agencies and other vendors.
See the impact of your budget decisions quickly
- Define budgets and budget versions and compare them before finalizing performance objectives.
- Adjust budgeting plans as needed over time and see the impact of an increase or decrease in spending.
- Make optimal investments more quickly by using the same financial management tools for budgeting, forecasting, committing and tracking of actual costs.
- Reduce costs by achieving greater visibility into and control over marketing budgets and expenses.
Manage projects, resources, teams, and approvals within a collaborative environment
Best practice workflows coordinate projects to reduce time to market.
IBM Marketing Operations resources