Enterprise digital analytics for individual or multiple sites
IBM® Digital Analytics Multisite, formerly Coremetrics Enterprise Analytics, provides enterprise digital analytics to help manage and optimize your websites, microsites, mobile applications or other digital properties. It can be used across brands, geographies, audiences or business initiatives to analyze individual websites, logical groups of websites or the business as a whole. IBM Digital Analytics Multisite is an optional addition to the IBM Digital Analytics platform.
IBM Digital Analytics Multisite can help you:
- Analyze digital properties individually or jointly to manage analytics at multiple levels and in logical groups that you define.
- Use convenient navigation options and advanced roll-up logic with specialized management and navigation options.
Analyze digital properties individually or jointly
- Roll up reports more efficiently and cost-effectively across multiple websites.
- Create hierarchical reports that roll up activity across one or multiple attributes, such as business unit, geography and brand.
- Use a single page tag and avoid redundant server calls that could slow your website’s performance.
- Handle the differing time zones, currencies and other attributes of each website more intelligently.
- Identify unique visitors across sites to attain more accurate analytics and targeting across the enterprise.
Use advanced roll-up logic and convenient navigation options
- Create self-provision sites for analytics by assigning unique identifiers in the tags.
- Manage sites with friendly names and logical groupings in the user interface.
- Assign custom business attributes to each site, such as business unit, target audience and geography.
- Deliver executive-ready reports by cleansing erroneous information.
- Select individual sites for extensive analysis using a simple drop-down menu, or select the overall business view to identify cross-site behavior.
Share reports among different sites and profiles.
Create reports that roll up by division, geography or brand.
Customize dashboards for individual executives.
Provide selected users with a granular view of business results.
IBM Digital Analytics Multisite resources
- Video: IBM Coremetrics Digital Marketing Optimization Suite (00:03:15)
The new IBM Coremetrics Digital Marketing Optimization Suite fuses customer profiles, web analytics and digital marketing execution to empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a relevant and compelling experience throughout each customer's digital lifecycle.