Email marketing solutions for optimized customer engagement

IBM® Email Optimization, formerly Unica Email Optimization, helps you design and measure the efficacy of your digital marketing messages. You can determine how your email will look across desktop, webmail and mobile email clients, including AOL, GMail, Yahoo!, Hotmail, Apple products, IBM Lotus® products, Microsoft Office and more. Discover if your IPs are on any blacklists, if your email address is landing into spam folders, and test all the links and images in your email as part of a comprehensive, virtual quality assurance (QA) workflow.

Using IBM Email Optimization, you will be able to use today’s benchmarks to improve tomorrow’s results and:

Digital profiler

Social email analytics

eDesign Optimizer

eDelivery Tracker

Desktop Client Preview

Preview how your emails will render on popular B2B & B2C desktop email clients

Mobile Preview

See exactly what your customers see on popular mobile devices and platforms

Webmail Preview

Preview how your emails will render on popular Webmail clients and browsers


Click to enlarge

Preview how your emails will render on popular B2B & B2C desktop email clients

Click to enlarge

See exactly what your customers see on popular mobile devices and platforms

Click to enlarge

Preview how your emails will render on popular Webmail clients and browsers

IBM Email Optimization resources

IBM Email Optimization

Email marketing solutions for optimized customer engagement

IBM Software Subscription and Support is included in the product price for the first year.

Not available for purchase online.

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