Deliver relevant display ads and increase visitor reacquisition

What can digital analytics do?

Boost business with data monitoring and benchmarking

What can digital analytics do?

Boost business with data monitoring and benchmarking


IBM® AdTarget, formerly Coremetrics AdTarget, works with IBM Digital Analytics to capture granular visitor activities and use this data to deliver highly relevant display ads. It can increase visitor reacquisition rates by placing relevant ads before larger, better-segmented audiences faster. IBM AdTarget helps reduce marketing costs by using lower cost channels to reacquire registered visitors.

IBM AdTarget helps you to:

Avoid the cost of placing ad network tags

Track display ad click and impression attribution

Create sophisticated data segments to capture detailed behaviors


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Identify where to place highly relevant display ads based on behavioral data.

IBM AdTarget resources

Deliver relevant display ads and increase visitor reacquisition

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