Deliver relevant display ads and increase visitor reacquisition
What can digital analytics do?
Boost business with data monitoring and benchmarking
IBM® AdTarget, formerly Coremetrics AdTarget, works with IBM Digital Analytics to capture granular visitor activities and use this data to deliver highly relevant display ads. It can increase visitor reacquisition rates by placing relevant ads before larger, better-segmented audiences faster. IBM AdTarget helps reduce marketing costs by using lower cost channels to reacquire registered visitors.
IBM AdTarget helps you to:
- Avoid the cost of placing ad network tags by using the IBM Digital Analytics tags that already exist throughout your website.
- Track display ad click and impression attribution and corresponding website conversions.
- Create sophisticated data segments to capture detailed behaviors and customize segments to meet individual ad network needs.
Avoid the cost of placing ad network tags
- Track extensive visitor interactions that far exceed the limited data captured by today’s ad network tags.
- Reduce implementation complexity and IT dependency with simplified tagging, including partner tag integration.
- Simultaneously manage multiple certified IBM AdTarget partners with integration that eliminates typical site tagging obstacles.
- Reduce marketing costs by identifying previously registered visitors so they are not targeted.
- Increase ad conversion with personalized messages and gain extensive attribution insights through integration with the IBM Digital Analytics platform.
Track display ad click and impression attribution
- Evaluate display advertising in the context of the entire marketing program and optimize the marketing mix by using cross-session, multichannel views.
- Identify your best reacquisition and conversion campaigns and optimize your marketing mix accordingly.
- Develop specific audience segments using a rich set of visitor activity metrics and edit, add and delete new segments to accommodate changing data needs.
- Analyze the performance of display ad campaigns with a single view.
- Monitor and manage your syndication configuration with each certified display advertising partner.
Create sophisticated data segments to capture detailed behaviors
- Increase visitor reacquisition with more effective display advertising campaigns fueled by rich web site visitor behavior data, including event type.
- Allow the creation of rich audience segments and syndication of data to your choice of certified behavioral targeting partners.
Identify where to place highly relevant display ads based on behavioral data.