Gain insight from digital analytics and comparative benchmarks

IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the IBM Enterprise Marketing Management applications, no IT efforts are needed.

Gain insight with intuitive reporting

Harness powerful, real-time analytics

Give credit where credit is due

Turn behavioral insight into automated digital marketing action

Integrate digital analytics with cross-channel Interaction Optimization

Embed digital analytics into your enterprise

Simplify the management of tags and all digital marketing services

Dashboards

Customize dashboards for each executive

Business Results

Provide proficient users with a granular view of business results

Owned, Paid, and Earned

View how owned, paid, and earned channels are used in a sequence over time

Cross-Channel

Visualize the effect of multiple channels used in conjunction

One-Click Segment Selection

Select promising segments for targeted marketing - in just one click



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Dashboards

Customize dashboards for each executive

View full image
Click to enlarge

Business Results

Provide proficient users with a granular view of business results

View full image
Click to enlarge

Owned, Paid, and Earned

View how owned, paid, and earned channels are used in a sequence over time

View full image
Click to enlarge

Cross-Channel

Visualize the effect of multiple channels used in conjunction

View full image
Click to enlarge

One-Click Segment Selection

Select promising segments for targeted marketing - in just one click

View full image

IBM Digital Analytics resources

IBM Digital Analytics

Gain insight from analytics and comparative benchmarks

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