Web analytics for better marketing insights

What can digital analytics do?

Boost business with data monitoring and benchmarking


IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for web analytics, data monitoring and comparative benchmarking. It analyzes and reports on your visitors' digital journeys—across marketing touchpoints and channels—to provide customer insights that help marketers deliver more personalized, relevant and effective marketing. You can expand the IBM Digital Analytics platform with options to analyze multiple sites, offline customer behavior, ad relevancy, impression attribution and social media channels.

The IBM Digital Analytics platform helps you:

Gain marketing insights quickly with intuitive dashboards

Remove barriers for applying web analytics data

Identify real campaign contributions and attribution insights

Turn behavioral insights into automated digital marketing action

Simplify web analytics management and delivery

Dashboards

Customize dashboards for individual executives.

Customized executive dashboard

Business Results

Show selected users a granular view of business results.

Granular view of business results

Owned, Paid, and Earned

See how different channels are used in a sequence over time.

Channel stream visualization

Cross-Channel

Visualize the combined effect of multiple channels.

Venn diagram of multiple channels

One-Click Segment Selection

Select promising segments for targeted marketing with just one click.

Dashboard for mobile segment



Click to enlarge

Dashboards

Customize dashboards for individual executives.

View full image

Click to enlarge

Business Results

Show selected users a granular view of business results.

View full image

Click to enlarge

Owned, Paid, and Earned

See how different channels are used in a sequence over time.

View full image

Click to enlarge

Cross-Channel

Visualize the combined effect of multiple channels.

View full image

Click to enlarge

One-Click Segment Selection

Select promising segments for targeted marketing with just one click.

View full image

IBM Digital Analytics resources

IBM Digital Analytics

Gain insight from analytics and comparative benchmarks

Contact IBM

Components
The following components are included in the IBM Digital Analytics platform:

IBM® Lifetime Individual Visitor Experience (LIVE) Profiles

Provides an exclusive, built-in database that tracks and stores a customer’s interactions and behavior with your business over time.

IBM Digital Data Exchange

Delivers digital customer insights through a near real-time data syndication application programming interface (API) and an enterprise-grade tag management solution.

Extensions to the IBM Digital Analytics platform
Add these products to your IBM Digital Analytics platform to extend its capabilities:

IBM Digital Analytics Multisite

Provides enterprise digital analytics for your websites, microsites, mobile applications or other digital properties on an individual basis or in logical groups that you define.

IBM Digital Analytics Multichannel

Provides a more complete picture of visitors’ digital journeys with data pertaining to their offline behavior.

IBM AdTarget

Uses the visitor insights captured by IBM Digital Analytics to place highly relevant display ads before larger, better-segmented audiences for better visitor reacquisition rates.

IBM Digital Analytics Impression Attribution

Tracks impressions for various marketing campaigns, offline and online, to help refine budgets.

IBM Digital Analytics for Social Media

Analyzes return on investment (ROI) from social media channels and campaigns through a single, centralized interface.

Related products
Integrate your IBM Digital Analytics platform with these solutions to quickly apply web analytics to your marketing plans and actions:

IBM Campaign

Provides multichannel marketing campaign management to deliver personalized messages at the right time to huge volumes of customers and prospects.

IBM Interact

Determines the right personalized messages to present across digital marketing channels in near real time using behavioral targeting analytics and marketer-defined business logic.

IBM Product Recommendations

Delivers dynamic personalized shopping recommendations across web, mobile and email channels.

IBM Content Recommendations

Presents the most targeted content based on each visitor’s current and historical interests, the wisdom of the crowd and programmable business rules.

IBM Digital Marketing Network

Lists certified partners who can create additional analytics solutions that integrate with IBM LIVEmail, IBM AdTarget and IBM Digital Data Exchange.

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