Web analytics for better marketing insights
IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for web analytics, data monitoring and comparative benchmarking. It analyzes and reports on your visitors' digital journeys—across marketing touchpoints and channels—to provide customer insights that help marketers deliver more personalized, relevant and effective marketing. You can expand the IBM Digital Analytics platform with options to analyze multiple sites, offline customer behavior, ad relevancy, impression attribution and social media channels.
The IBM Digital Analytics platform helps you:
Gain marketing insights quickly with intuitive dashboards
Remove barriers for applying web analytics data
Identify real campaign contributions and attribution insights
Turn behavioral insights into automated digital marketing action
Simplify web analytics management and delivery
Customize dashboards for individual executives.
Show selected users a granular view of business results.
Owned, Paid, and Earned
See how different channels are used in a sequence over time.
Visualize the combined effect of multiple channels.
One-Click Segment Selection
Select promising segments for targeted marketing with just one click.
IBM Digital Analytics
The following components are included in the IBM Digital Analytics platform:
Provides an exclusive, built-in database that tracks and stores a customer’s interactions and behavior with your business over time.
Delivers digital customer insights through a near real-time data syndication application programming interface (API) and an enterprise-grade tag management solution.
Extensions to the IBM Digital Analytics platform
Add these products to your IBM Digital Analytics platform to extend its capabilities:
Provides enterprise digital analytics for your websites, microsites, mobile applications or other digital properties on an individual basis or in logical groups that you define.
Provides a more complete picture of visitors’ digital journeys with data pertaining to their offline behavior.
Uses the visitor insights captured by IBM Digital Analytics to place highly relevant display ads before larger, better-segmented audiences for better visitor reacquisition rates.
Tracks impressions for various marketing campaigns, offline and online, to help refine budgets.
Analyzes return on investment (ROI) from social media channels and campaigns through a single, centralized interface.
Integrate your IBM Digital Analytics platform with these solutions to quickly apply web analytics to your marketing plans and actions:
Provides multichannel marketing campaign management to deliver personalized messages at the right time to huge volumes of customers and prospects.
Determines the right personalized messages to present across digital marketing channels in near real time using behavioral targeting analytics and marketer-defined business logic.
Delivers dynamic personalized shopping recommendations across web, mobile and email channels.
Presents the most targeted content based on each visitor’s current and historical interests, the wisdom of the crowd and programmable business rules.
Lists certified partners who can create additional analytics solutions that integrate with IBM LIVEmail, IBM AdTarget and IBM Digital Data Exchange.
- Customer analytics
- IBM AdTarget
- IBM Digital Analytics
- IBM Digital Analytics for Social Media
- IBM Digital Analytics Impression Attribution
- IBM Digital Analytics Lifecycle
- IBM Digital Analytics Multichannel
- IBM Digital Analytics Multisite
- IBM LIVEmail
- Predictive Customer Intelligence
- Social Media Analytics Software as a Service
- Tealeaf Customer Experience on Cloud
- Tealeaf CX
- Tealeaf CX Mobile
- Tealeaf cxConnect for Data Analysis
- Tealeaf cxConnect for Voice of Customer
- Tealeaf cxConnect for Web Analytics
- Tealeaf cxImpact
- Tealeaf cxLifecycle
- Tealeaf cxOverstat
- Tealeaf cxReveal
- Tealeaf cxVerify
- Tealeaf cxView