Usability analytics to understand user intent and increase profitable outcomes

Five tips for better online experiences
Improve digital experiences with usability analytics

Five tips for better online experiences

Improve digital experiences with usability analytics


IBM® Tealeaf® cxOverstat provides usability analytics to help analyze and understand user intention across digital interaction points, such as web and mobile. It allows teams throughout the enterprise to collaborate and quantify customer behavior data and turn it into real business insight. Tealeaf cxOverstat is a scalable enterprise solution capable of supporting massive, high-volume sites and is an add-on product to the Tealeaf CX platform and Tealeaf cxImpact.

Tealeaf cxOverstat enables you to:

Replay, collaborate and prioritize workflows across teams

Identify and understand which graphics and areas of a page draw the most attention

Compare and contrast usability metrics

Analyze customer clicks and hovers and how customers progress through form fields

Detect and comply with areas of struggle for users with visual disabilities


Watch the video

IBM Tealeaf cxOverstat demo

Watch a two-minute video highlighting usability analytics capabilities.

Click to enlage

Comparison analytics

Provide a side-by-side segmented view of usability metrics.

Click to enlage

Click heat maps

Understand how users engage and what elements draw the most interest.

Click to enlage

Link analytics

Get insight into the value of each link based on both hovers and clicks.

Click to enlage

Attention map

Highlight viewable areas by customized segments such as screen size.

Click to enlage

Segmentation and drill-down features

Uncover behavior patterns across different segments with detailed data.

Click to enlage

Form field analytics

Analyze customer clicks and hovers and how customers progress through form fields.


Watch the video

IBM Tealeaf cxOverstat demo

Watch a two-minute video highlighting usability analytics capabilities.

Click to enlage

Comparison analytics

Provide a side-by-side segmented view of usability metrics.

Click to enlage

Click heat maps

Understand how users engage and what elements draw the most interest.

Click to enlage

Link analytics

Get insight into the value of each link based on both hovers and clicks.

Click to enlage

Attention map

Highlight viewable areas by customized segments such as screen size.

Click to enlage

Segmentation and drill-down features

Uncover behavior patterns across different segments with detailed data.

Click to enlage

Form field analytics

Analyze customer clicks and hovers and how customers progress through form fields.

Comparison analytics

Provide a side-by-side segmented view of usability metrics.

aurora

Click heat maps

Understand how users engage and what elements draw the most interest.

aurora

Link analytics

Get insight into the value of each link based on both hovers and clicks.

aurora

Attention map

Highlight viewable areas by customized segments such as screen size.

aurora

Segmentation and drill-down features

Uncover behavior patterns across different segments with detailed data.

Form field analytics

Analyze customer clicks and hovers and how customers progress through form fields.

IBM Tealeaf cxOverstat resources

Tealeaf cxOverstat

Usability analytics to understand user intent and increase profitable outcomes

IBM Software Subscription and Support is included in the product price for the first year.

Not available for purchase online.

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