Strengthen understanding of user intent through visual and analytic overlays.
IBM® Tealeaf® cxOverstat allows companies to identify problematic hotspots, optimize page content and improve form conversion rates. Tealeaf cxOverstat, from a leader in customer experience management (CEM), is a scalable enterprise solution capable of supporting massive, high-volume sites and is an add-on product to the Tealeaf CX platform and cxImpact.
- Replay dynamic, browser-based user sessions and use highly visual segmentation and drill-down capabilities to understand why their online users struggle
- Understand how users are engaged with the site with Click Heat Maps
- Understand the user completion and abandonment rate from Form Field Analytics
- Analyze which links are most effective with Link Analytics
- Gain insight into where users are focusing on your page with Attention Map
Replay dynamic and browser-based user sessions and use highly visual segmentation and drill-down capabilities to understand why their online users struggle
- Replay the actual session of any user or users anywhere in the process for any user at any time and anywhere on a site.
- Understand the differences in behavior for different segments of users or individual users and define any segment based on a user's experience.
- Overlay any cxOverstat report over a user segment to understand why a certain segment behaves a certain way.
- Drill down from any usability report to see the behavior of an individual customer.
Understand how users are engaged with Click Heat Maps
- Discover where your visitors click on a page, including forms, links, images and text.
- Optimize the placement of key content, enhancing your visitor's experience and allowing them to quickly complete their desired action.
Understand the completion and abandonment of users from Form Field Analytics
- Optimize each form, increasing conversion rates and understanding how page and form conversion rates compare.
- Evaluate how long each field takes to complete and which fields are completed most often.
- Understand at which field users are most likely to drop off, improving a form's overall conversion rate.
Analyze what links are most effective with Link Analytics
- Improve conversion and engagement by identifying links that are clicked on more often.
- See how relative link placement can affect your online goals.
- Understand which words within a link resonate the best with users, thereby optimizing link performance.
Gain insight into where users are focusing on your page with Attention Map
- Know where users are spending most of their time for a given page (not just how far they scrolled a page) regardless of the device they used to access that page — including mobile phones, tablets and desktop PCs.
- Maximize engagement by changing the placement of more desired content.
Segmentation and drill-down capabilities help you understand why users are struggling
Click Heat Maps help you understand how users engage with the site
Form Field Analytics help you understand user completion and abandonment rates
Link Analytics let you analyze links for value and effectiveness
Attention Map shows you where users are focusing on your page
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