Build better plans with IBM DemandTec Customer Trade Planning product

IBM® DemandTec® Customer Trade Planning business managers to forecast promotion and pricing activity in a unified planning environment. With this powerful capability, manufacturers can understand, plan and predict price and trade promotion volume and profitability metrics. This will help transform the trade planning function and provide a sustainable competitive advantage.

  • Optimize trade planning with a unified pricing and promotion application. Pricing and promotion strategies are interdependent and based on a common analytical foundation.
  • Accurately predict key volume and financial metrics for your brands and the retail category. Customer trade planning solution consistently delivers business planning benefits to consumer products manufacturers and their retail customers.
  • Outsmart the competition by quantifying competitive activity against your portfolio. Gives manufacturers a distinct competitive advantage and better performance in their categories.
  • Enhance retail sell-in success through comprehensive trade planning use cases. Helps build a stronger, more category-centric case during the retail sell-in process.

Optimize trade planning with a unified pricing and promotion application.

  • Make unified pricing and promotion planning possible because all demand coefficients are modeled on the same underlying consumption data
  • Provide a consistent set of assumptions for planning purposes
  • Use DemandTec Customer Trade Planning to deliver a category plan that incorporates all trade activity in a single view

Accurately predict key volume and financial metrics for your brands and the retail category.

  • Improve sell-in by accurately forecasting brand and retailer category results for the plan, including cannibalization and total promoted volume
  • Take advantage of the science of consumer demand management, using DemandTec Customer Trade Planning to pinpoint optimal pricing and promotion strategies
  • Access powerful predictive planning capabilities to deliver highly effective forecasts for documented business results

Outsmart the competition by quantifying competitive activity against your portfolio.

  • Help hedge against anticipated competitive trade activity by providing advance knowledge of the potential financial impact of a competing brand’s promotion during an important category cycle
  • Develop a demand elasticity curve for every item in the category, including national brand competitors and private label
  • Quantify the financial impact of competitive trade activity
  • DemandTec Customer Trade Planning can help business managers simulate how competitive trade plans will affect their own promoted items, their total portfolio and even the retailer’s entire category

Enhance retail sell-in success through comprehensive trade planning use cases.

  • Gain consumer demand insights into every item merchandised within a retail category using DemandTec Customer Trade Planning
  • Plan and predict comprehensive trade events, including price adjustments, ad placement and display support
  • Aggregate multiple trade promotions to assemble a category plan, and then repredict that plan in total
  • Evaluate trade activity, assuming a nested everyday low price (EDLP) buydown throughout a broader planning window

DemandTec Customer Trade Planning

Build better plans with IBM DemandTec Customer Trade Planning product

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