Analyze customer data, then identify and act on opportunities

With IBM® CustomerInsight, formerly IBM Unica CustomerInsight, you have an intuitive way to explore customer data without asking for help from technical specialists. IBM CustomerInsight enables you to gain critical insights through a highly flexible data visualization interface, making it easy to spot customer trends and opportunities. You can take immediate action to select target audiences for marketing campaigns and programs—all in a single interface.

IBM CustomerInsight has features that help marketers analyze and explore customer data on their own and can help turn insight into action:

Packaged dashboard and visualizations

Manipulation of data

Visual selection of campaign targets

Branch-Analysis

Utilize branch analysis capabilities to determine customer patterns, behaviors and interactions.

CityScape

Analyze customer patterns by “CityScape” data views.

Comparative-Analysis

Uncover new customer behaviors with comparative analysis tools.

Map-Analysis

Analyze your customers by location with geographical heat map capability.


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Utilize branch analysis capabilities to determine customer patterns, behaviors and interactions

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Analyze customer patterns by “CityScape” data views

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Click to enlarge

Uncover new customer behaviors with comparative analysis tools

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Analyze your customers by location with geographical heat map capability

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IBM CustomerInsight resources

IBM Software
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IBM CustomerInsight

Analyze customer data, then identify and act on opportunities

IBM Software Subscription and Support is included in the product price for the first year.

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