Understand how customers progress through long-term conversion lifecycles

IBM® Digital Analytics Lifecycle is the industry's first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles. A lifecycle is characterized by milestones ranging from first-time visitors to advanced customers who engage with your brand through repeat purchases, newsletter subscriptions, product reviews, following you on Facebook or Twitter, and more.

Traditionally, many online marketers have based web analytics largely on single-session clickstream data, tying conversion to the customer's last marketing touchpoint. The issue is that most conversions occur only after multiple days and multiple site visits or other online interactions. IBM Digital Analytics Lifecycle allows marketers to:

Understand the customer lifecycle

Analyze marketing effectiveness

Accelerate lifecycle progression

Lifecycle Migrators

View deep dive metrics on customers who moved from one milestone to the next.

Lifecycle Migrators

Lifecycle Milestones

View metrics on customers who opened carts, 1x buyers, 2x buyers and so on.

Lifecycle Milestones

Lifecycle Website Table

Zoom in on customers in any milestone to find out what specific marketing channels, programs and products are most effective.

Lifecycle Website Table


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View deep dive metrics on customers who moved from one milestone to the next.

View full image
Click to enlarge

View metrics on customers who opened carts, 1x buyers, 2x buyers and so on.

View full image
Click to enlarge

Zoom in on customers in any milestone to find out what specific marketing channels, programs and products are most effective.

View full image

IBM Digital Analytics Lifecycle resources

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IBM Digital Analytics Lifecycle

Understand how customers progress through long-term conversion lifecycles

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