Real-time personalization

Curate meaningful customer interactions

IBM real-time personalization solutions can help your organization turn individual customer interactions into an opportunity for personalized, relevant engagement. Organizations use these solutions to create opportunities for better conversion, higher lifetime value and greater retention throughout the customer lifecycle.

Real-time personalization solutions enable organizations to:

IBM real-time personalization products enable marketers to combine self-learning and decisioning, deep segmentation and lifetime behavioral data with the tools necessary to take action and interact with customers through real-time channels. These include traditional channels, such as call centers and points of sale, and digital channels, including web, email, display advertisements, mobile devices and social media.

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