IBM real-time personalization solutions help turn individual customer interactions into relevant, contextual and personalized engagement for inbound marketing. They create opportunities for deep market segmentation, better conversion, higher lifetime value and greater retention throughout the customer lifecycle.

Real-time personalization solutions help you optimize live customer engagement by acting on what you know about your customers and what they are doing in the current moment.

They provide deep insight into each customer’s interests and past interactions to help you deliver highly personalized content, including marketing offers and product recommendations.

IBM real-time personalization products help engage individual customers through personally relevant inbound marketing techniques. They combine deep market segmentation and lifetime behavioral data with the tools necessary to take action and interact with customers through traditional and near real-time channels.

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