Marketing Performance Optimization

 

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IBM Digital Analytics Benchmark Hub. Your source for real time cloud-based online retail data and analysis. Learn more.

Black Friday Report. How did online retail perform? Find out how.

Black Friday. Cyber Monday. How did online retail perform? Find out how.

Why IBM for Marketing Performance Optimization?

IBM® Marketing Performance Optimization provides a strategic bottom-up approach to marketing performance management and planning. Using a shared framework, marketers can easily monetize approved marketing plans and programs. Once the budget has been approved, project managers can engage other groups needed for project success. And by aggregating projects and their costs across quarters and years, executive planners can better plan and optimize their marketing spending. Available through an enterprise software or on-demand deployment model, IBM EMM provides everything marketers need to better manage their marketing operations, by:

Driving Marketing Efficiency:

Driving Marketing Effectiveness:

The marketing resource management capabilities of IBM Marketing Operations and IBM Marketing Operations OnDemand enable marketers to improve responsiveness and collaboration of their teams while providing visibility into their efforts. At the same time, marketers can gain better control over budgets and processes via performance, financial, and scenario planning and analysis capabilities, ultimately driving better marketing results.

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