What is prescriptive analytics?
What if you could make strategic decisions based not only on what has occurred or is likely to occur in the future, but through targeted recommendations based on why and how things happen? Prescriptive analytics technology recommends actions based on desired outcomes, taking into account specific scenarios, resources and knowledge of past and current events. This insight can help your organization make better decisions and have greater control of business outcomes.
Prescriptive analytics is the next step on the path to insight-based actions. It creates value through synergy with predictive analytics, which analyzes data to predict a future outcome. Prescriptive analytics takes that insight to the next level by suggesting the optimal way to handle that future situation. Organizations that can act fast in dynamic conditions and make superior decisions in uncertain environments gain a strong competitive advantage.
IBM Prescriptive Analytics solutions provide organizations in commerce, financial services, healthcare, government and other highly data-intensive industries with a way to analyze data and transform it into recommended actions almost instantaneously. These solutions combine predictive models, deployment options, localized rules, scoring and optimization techniques to form a powerful foundation for decision management. For example, you can:
IBM Prescriptive Analytics products
Brings together the full set of predictive analytics and deployment capabilities needed to optimize decision-making at the point of impact.
Adds predictive intelligence to decisions made by individuals, groups, systems and the enterprise.
Helps analysts and business users work together and share critical business information using a solution that stores analytical assets in one place and automatically tracks changes to them.
Offers collaborative line-of-business decision planning and execution for the enterprise.
Provides mathematical optimization for the mainframe environment.
Optimization modeling development toolkit for mathematical and constraint programming.
All products - Prescriptive analytics
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