Omni-channel merchandising

Maximize sales, profit and shopper loyalty with
omni-channel merchandising

Omni-channel merchandising solutions provide retailers with customer insights-based planning and analytical capabilities. This makes it possible to blend the art of experience, taste and judgment with optimization science and advanced analytics around buying propensity and the drivers of demand. By combining these approaches, organizations can more reliably determine the most desirable and profitable products, prices, promotions and markdowns.

IBM cloud-based analytics solutions are built on a fundamental principle—that changes in one of these disciplines or channels affects the others. That’s why we designed our analytics and software solutions to give your organization an edge over the competition through higher growth, lower costs and better control as we help you collaborate more effectively with internal departments and trading partners.

With IBM solutions for omni-channel merchandising, retailers benefit from:

With merchandising and marketing converging to better engage with and understand the customer, IBM solutions for omni-channel merchandising can help your business thrive. By offering deep insights into your merchandising and marketing activities and enabling more meaningful collaboration internally and with your trading partners, IBM can help you make better predictive and prescriptive merchandising decisions across channels to maximize sales, profit and shopper loyalty.

Maximize sales, profit and shopper loyalty with omni-channel merchandising

With a renewed focus on the customer, an increase in new data sources and expansion in selling and fulfilment channels, retailers are turning to optimization-based solutions to help them make better predictive and prescriptive assortment, price, promotion and markdown decisions.

IBM solutions for omni-channel merchandising help you make optimal merchandising decisions across channels. With IBM you can take a holistic approach and make better decisions with a full understanding of the likely outcome. This enables you to:

IBM brings retailers a full suite of merchandising solutions. These capabilities foster collaboration between merchandising and marketing teams and help reliably determine localized assortments at competitive prices, deliver effective promotions and execute more profitable markdowns.

Featured products

  • DemandTec Markdown Optimization

    DemandTec Markdown Optimization

    Enables retailers to plan and optimize pricing, profit and inventory levels for merchandise leaving the assortment.

  • DemandTec Deal Management

    DemandTec Deal Management

    Enables retailers and manufacturers to automate and streamline their trade promotions processes.

  • DemandTec Shopper Insights

    DemandTec Shopper Insights

    Enables retailers and their trading partners to analyze shopper behavior, providing actionable insights through interactive collaborative dashboards and shopper analytics.

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