Omni-channel marketing

Personalized marketing across channels to ignite and
grow customer relationships

IBM omni-channel marketing solutions help attract new customers and delight existing customers with personalized, multichannel experiences.

Use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies. They help you to:

  • Build a contextual, ongoing dialogue with customers and prospects using a full interaction history with response data.
  • Manage your campaign’s logic and building blocks for audience segmentation, exclusions and offer and channel assignments.
  • Coordinate omni-channel inbound and outbound marketing efforts and unite your marketing team in a single collaborative environment.

IBM omni-channel marketing solutions help engage customers and prospects in a cross-channel dialogue that builds on their past and current behavior.

Featured omni-channel marketing products

  • IBM Campaign

    IBM® Campaign

    Deliver personalized, relevant marketing messages across touch points.

  • IBM Interact

    IBM Interact

    Determine the right message to present in inbound marketing channels.

  • IBM Contact Optimization

    IBM Contact Optimization

    Determine the optimal contact strategy over time for your customers.

  • IBM Marketing Operations

    IBM Marketing Operations

    Align resources, streamline production processes, track budgets and expenses, and improve team collaboration.

  • IBM Opportunity Detect

    IBM Opportunity Detect

    Improve cross-sell and retention by understanding customer behavior over time.

  • IBM Mobile Push Notification

    IBM Mobile Push Notification

    Provide mobile app marketing for creating notification campaigns that engage mobile app users at the optimal time and place.

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