Omni-channel marketing

Personalised marketing across channels to ignite and
grow customer relationships

IBM omni-channel marketing solutions help attract new customers and delight existing customers with personalised, multichannel experiences.

Use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies. They help you to:

  • Build a contextual, ongoing dialogue with customers and prospects using a full interaction history with response data.
  • Manage your campaign’s logic and building blocks for audience segmentation, exclusions and offer and channel assignments.
  • Coordinate omni-channel inbound and outbound marketing efforts and unite your marketing team in a single collaborative environment.

IBM omni-channel marketing solutions help engage customers and prospects in a cross-channel dialogue that builds on their past and current behavior.

Featured omni-channel marketing products

  • IBM Campaign

    IBM® Campaign

    Deliver personalized, relevant marketing messages across touch points.

  • IBM Interact

    IBM Interact

    Determine the right message to present in inbound marketing channels.

  • IBM Contact Optimization

    IBM Contact Optimization

    Determine the optimal contact strategy over time for your customers.

  • IBM eMessage

    IBM eMessage

    Engage customers and prospects with timely, personalised outbound digital messages.

  • IBM Opportunity Detect

    IBM Opportunity Detect

    Improve cross-sell and retention by understanding customer behavior over time.

  • IBM Mobile Web Push

    IBM Mobile Web Push

    Deliver personalised push notifications to mobile and tablet website viewers.

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