Cross-channel marketing optimization


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Why IBM for Cross-channel marketing optimization?

IBM’s Cross-channel marketing optimization capabilities can help you target thousands — or millions — of individuals, with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

Solutions from IBM help engage each customer and prospect in a cross-channel dialog that builds on past and current behavior. Marketing solutions from IBM are recognized as market leaders by many industry analyst reports including the Gartner Magic Quadrant for Multi-channel Campaign Management and Forrester Wave™ for Cross-Channel Campaign Management

Featured products

  • IBM Campaign

    IBM Campaign

    Deliver personalized, relevant marketing messages across all touch points

  • IBM Interact

    IBM Interact

    Determine the right message to present in inbound marketing channels

  • IBM Contact Optimization

    IBM Contact Optimization

    Determine the optimal contact strategy over time for your customers

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