IBM omni-channel marketing solutions help attract new customers and delight existing customers with personalised, multichannel experiences.
Use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies. They help you to:
- Build a contextual, ongoing dialogue with customers and prospects using a full interaction history with response data.
- Manage your campaign’s logic and building blocks for audience segmentation, exclusions and offer and channel assignments.
- Coordinate omni-channel inbound and outbound marketing efforts and unite your marketing team in a single collaborative environment.
IBM omni-channel marketing solutions help engage customers and prospects in a cross-channel dialogue that builds on their past and current behavior.