Customers want relevant, personalized and consistent interactions. Catalysts such as social media, real-time access to information and mobile devices are redefining what they expect. These trends are fundamentally changing how marketing must work to improve business success.
With IBM marketing and merchandising solutions, part of the IBM Commerce portfolio, you can engage with your customers in highly relevant, interactive dialogues across digital, social, mobile and traditional channels. You can personalize and optimize cross-channel campaigns and digital marketing efforts to convert visitors into repeat customers and advocates. At the same time, make predictive merchandising decisions to boost profit and shopper loyalty.
Featured marketing and merchandising solutions
Whether you are looking for a single solution or a broad marketing and merchandising solution, IBM provides tools to support you:
Deliver single, personalized experiences across channels to increase customer engagement, satisfaction and sales.
Quantify consumer behavior to make predictive merchandising and marketing decisions that can boost sales, profitability and loyalty.
Orchestrate digital interactions using behavioral insights to deliver relevant customer engagement.
Analyze data from customer behavior to uncover trends and valuable insights.
Interact with customers in context wherever they are to increase engagement, conversion and word of mouth.
Gain near real-time insights into an individual's mobile locations and interactions for stronger customer engagement.
IBM marketing and merchandising solutions enable your marketing organization to deeply engage customers and prospects. Using a fast, effective digital marketing platform, you can develop timely, relevant and responsive communications across channels.
Featured marketing and merchandising products
Deliver personalized, relevant marketing messages across touch points.
Provide mobile app marketing for creating notification campaigns that engage mobile app users at the optimal time and place.
Enable retailers to run pricing simulation and optimization scenarios based on defined objectives.
Use customer data and behaviors to drive personalized email interactions, increasing customer engagement and revenue.
Gain insight from web analytics and comparative benchmarks using a cloud-based solution.
Capture, manage and maintain a thorough data store of online customer interactions.
All products - Marketing and merchandising
- IBM AdTarget
- IBM Digital Analytics
- IBM Digital Analytics for Social Media
- IBM Digital Analytics Lifecycle
- IBM Digital Analytics Multisite
- Predictive Customer Intelligence
- Social Media Analytics
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf Customer Experience on Cloud
- Tealeaf Customer Service Optimization - Overview
- Tealeaf CX
- Tealeaf CX Mobile
IBM marketing and merchandising solutions can be used in various ways to create relevant and personalized interactions across channels.
Featured use cases
Engage your customers in the moment with personally rewarding one-to-one digital marketing campaigns, delivered at scale.
Manage, optimize and execute pricing across the product lifecycle in physical and digital channels.
Reduce complexity with a fully integrated promotion-planning solution designed for today’s retail venues.
Realize mobile’s potential as the anywhere, anyplace extension of your brand-customer relationships.
Deliver a personalized conversation across multiple channels.
Increase the value of individual customer interactions.
Turn social insights into action by creating dialogues, building advocacy and improving loyalty.