customer engagement solutions
More than 2,500 organizations around the world use IBM marketing and merchandising solutions. These solutions are recognized as market leaders by prominent industry analyst reports that cover multi-channel campaign management, integrated marketing management and web analytics.
Deliver seamless personalized experiences across channels to increase customer engagement, satisfaction and sales.
Quantify consumer behavior to make predictive merchandising and marketing decisions that can boost sales, profitability and loyalty.
Orchestrate digital interactions using behavioral insights to deliver relevant customer engagement.
All products - Marketing and merchandising
- Predictive Customer Intelligence
- Social Media Analytics - Overview
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Behavior Analytics on Cloud
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf Customer Service Optimization - Overview
- Tealeaf CX
- Tealeaf CX Mobile
- IBM AdTarget
- IBM Content Recommendations
- IBM Digital Analytics
- IBM Digital Analytics for Social Media
- IBM Digital Analytics Impression Attribution
- IBM Digital Analytics Lifecycle
- IBM Digital Analytics Multichannel
- IBM Digital Analytics Multisite
- IBM LIVEmail
- IBM Marketing Operations OnDemand
- IBM Product Recommendations
- Silverpop Engage
- DemandTec Advanced Deal Management
- DemandTec Assortment Optimization
- DemandTec Basket Insights for Retail
- DemandTec Deal Management
- DemandTec Markdown Optimization
- DemandTec Price Management
- DemandTec Price Optimization
- DemandTec Promotion Execution
- DemandTec Promotion Optimization
- DemandTec Promotion Planning
- DemandTec Shopper Insights
Marketing and merchandising solutions
Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers, strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.
With marketing and merchandising solutions from IBM, you can transform virtually all aspects of marketing and merchandising to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional channels.
IBM marketing and merchandising solutions provide you with the ability to:
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IBM completes acquisiton of Silverpop
Builds marketing automation with cloud-based capabilities.
Request for Proposal (RFP) Submissions
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