Marketing and merchandising

  Attract, delight and maximize the lifetime value of customers by enriching the ways businesses engage

IBM ExperienceOne

customer engagement solutions
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IBM ExperienceOne

More than 2,500 organizations around the world use IBM marketing and merchandising solutions. These solutions are recognized as market leaders by prominent industry analyst reports that cover multi-channel campaign management, integrated marketing management and web analytics.


  • Omni-channel marketing

    Omni-channel marketing

    Deliver seamless personalized experiences across channels to increase customer engagement, satisfaction and sales.

  • Omni-channel merchandising

    Omni-channel merchandising

    Quantify consumer behavior to make predictive merchandising and marketing decisions that can boost sales, profitability and loyalty.

  • Digital marketing

    Digital marketing

    Orchestrate digital interactions using behavioral insights to deliver relevant customer engagement.

  • Customer analytics

    Customer analytics

    Analyze data from customer behavior to uncover trends and valuable insights.

  • Real-time personalization

    Real-time personalization

    Interact with customers in context wherever they are to increase engagement, conversion and word of mouth.

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Marketing and merchandising solutions

Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers, strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.

With marketing and merchandising solutions from IBM, you can transform virtually all aspects of marketing and merchandising to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional channels.

IBM marketing and merchandising solutions provide you with the ability to:

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IBM completes acquisiton of Silverpop

IBM completes acquisiton of Silverpop

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