Customers want relevant, personalized and consistent interactions. Catalysts such as social media, real-time access to information and mobile devices are redefining what they expect. These trends are fundamentally changing how marketing must work to improve business success.
With IBM marketing solutions, part of the IBM Commerce portfolio, you can engage with your customers in highly relevant, interactive dialogues across digital, social, mobile and traditional channels. You can personalize and optimize cross-channel campaigns and digital marketing efforts to convert visitors into repeat customers and advocates.
Featured marketing solutions
Whether you are looking for a single or broad marketing solution, IBM provides tools to support you:
Deliver single, personalized experiences across channels to increase customer engagement, satisfaction and sales.
Orchestrate digital interactions using behavioral insights to deliver relevant customer engagement.
Collaborate across teams to design and improve customer experiences.
IBM marketing solutions enable your marketing organization to deeply engage customers and prospects. Using a fast, effective digital marketing platform, you can develop timely, relevant and responsive communications across channels.
Featured marketing products
All products - Marketing
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