Digital Marketing Optimization


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Why IBM for Digital Marketing Optimization?

With the need to respond quickly and effectively to capture and retain the attention of customers, leading marketers draw on IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time — not just at scale, but also on a one-to-one level to provide relevant content and recommendations.

The IBM Digital Marketing Optimization solution makes it practical to garner insights from web analytics and digital customer profiles and with a few clicks turn them into personalized marketing campaigns by means of website, mobile, email, and other digital channels. The integration with IBM's Cross-Channel Marketing Optimization solution, ready for immediate use, opens the path for combining online and offline insights for the purpose of driving targeted marketing action for all channels.

IBM’s Digital Marketing Optimization solution allows marketers to:


Turning online prospects into repeat customers and loyal advocates

The IBM Digital Marketing Optimization solution enables marketers to make the most out of their customer interactions using website, mobile, and social media.

Through the fusion of real-time web analytics, customer profiles, and digital marketing testing and execution, the solution empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a personalized and compelling experience throughout each customer’s digital lifecycle. Additionally, a tight integration with IBM's Cross-Channel Marketing Optimization solution provides marketers with a limitless upgrade path.

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