To stay competitive, marketers must communicate with their prospects and customers in a deeper, more personalized way. By using data and insights into customer behavior, they can transform their digital programs to create a relevant, engaging experience that out-performs non-targeted initiatives.
IBM digital marketing solutions enable you to use data about customer behaviors, from a variety of sources, to inform and promote personalized customer interactions in near real time.
Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and order value. As part of the IBM Commerce integrated portfolio, these solutions offer a scalable customer engagement platform with a collaborative workflow that works the way you do.
By providing behavior-based customer insights, IBM digital marketing solutions enable your organization to deliver exceptional experiences for customers across the entire buyer journey.
Featured digital marketing products
Use customer data and behaviors to support personalized email interactions, increasing customer engagement and revenue.
Make personalized product recommendations in online and offline channels based on wisdom-of-the-crowd algorithms and business rules management.