To stay competitive, marketers need to change the way they engage, communicating with their prospects and customers in a deeper, more personalized way. By using data and insights into customer behavior, they can transform their digital programs to create a relevant, engaging experience that out-performs non-targeted initiatives.
IBM digital marketing solutions help power the delivery of exceptional experiences for customers across the buyer journey by using customer data, providing analytical insights and automating relevant cross-channel interactions.
Using IBM digital marketing solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and increased order value.
Featured IBM digital marketing products
Deliver exceptional experiences for customers across the buyer journey, increasing customer engagement and revenue.
Make personalized product recommendations in online and offline channels based on wisdom-of-the-crowd algorithms and business rules management.
All products - Digital marketing
- IBM AdTarget
- IBM Content Recommendations
- IBM Digital Analytics
- IBM Digital Analytics for Social Media
- IBM Digital Analytics Lifecycle
- IBM Digital Analytics Multisite
- IBM Journey Designer
- IBM Product Recommendations
- IBM Silverpop Engage SMS
- Silverpop Engage
- Tealeaf Customer Behavior Analysis - Overview
- Tealeaf Customer Experience Integrations - Overview
- Tealeaf Customer Experience on Cloud
- Tealeaf Customer Service Optimization - Overview
- Tealeaf CX
- Tealeaf CX Mobile