Digital marketing

Digital marketing software for email, mobile, web and social

To stay competitive, marketers must communicate with their prospects and customers in a deeper, more personalized way. By using data and insights into customer behavior, they can transform their digital programs to create a relevant, engaging experience that out-performs non-targeted initiatives.

IBM digital marketing solutions enable you to use data about customer behaviors, from a variety of sources, to inform and promote personalized customer interactions in near real time.

Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and order value. As part of the IBM Commerce integrated portfolio, these solutions offer a scalable customer engagement platform with a collaborative workflow that works the way you do.

By providing behavior-based customer insights, IBM digital marketing solutions enable your organization to deliver exceptional experiences for customers across the entire buyer journey.

Featured digital marketing products

  • IBM Silverpop Engage

    IBM Silverpop Engage

    Use customer data and behaviors to support personalized email interactions, increasing customer engagement and revenue.

  • IBM Product Recommendations

    IBM Product Recommendations

    Make personalized product recommendations in online and offline channels based on wisdom-of-the-crowd algorithms and business rules management.

  • IBM Content Recommendations

    IBM Content Recommendations

    Automatically deliver targeted content using each visitor’s current and historical interests and wisdom-of-the-crowd algorithms.

  • IBM Mobile Web Push

    IBM Mobile Web Push

    Deliver personalized push notifications to mobile and tablet website viewers.

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