Customer Experience Management

  Deliver customer insights for more meaningful customer engagement,
better service

Visualize Your Customers' Digital Experiences. Download Whitepaper

Visualize Your Customers' Digital Experiences

Customer Experience Management solutions provide critical visibility, insight and answers for companies that must improve online conversion and customer retention objectives. IBM® Tealeaf® Customer Experience Management enables organizations to deliver a leading-edge customer experience for their digital channels by providing deep insight into the interactions of individual customers. It provides awareness of struggle trends, discovery of sources of experience friction and quantified business impact. Customer Experience Management’s deep insights enable companies to answer the most compelling, yet difficult questions that plague marketing, merchandising, e-commerce and customer service departments.

IBM Tealeaf ushers in a new era of customer behavior analytics that is part of a broader, integrated customer analytics solution set for the most holistic understanding of the customer lifecycle.

Featured Products

  • Tealeaf cxLifecycle

    Tealeaf cxLifecycle

    Combine quantitative, qualitative and behavioral data to derive customer experience insights and conversions across single and multiple buying cycles.

  • Tealeaf cxImpact

    Tealeaf cxImpact

    Provides fast visibility into the hidden problems that can impact your business, helping you detect, quantify and resolve issues and sources of customer struggle.

  • Tealeaf cxReveal

    Tealeaf cxReveal

    Gives customer service teams fast access to both live and historical customer activities on your web site. These activities can be accessed and replayed from existing customer relationship management (CRM) consoles.

  • Tealeaf CX Mobile

    Tealeaf CX Mobile

    Enables organizations to capture, replay and understand the experiences of customers who access web properties from mobile devices.

  • Tealeaf cxOverstat

    Tealeaf cxOverstat

    Helps improve campaign performance and content placement and optimize a site’s page flows with intuitive, visual analytics such as heat maps, attention maps and link and form analytics.

IBM® Tealeaf® Customer Experience Management solutions help customer-centric organizations deliver better digital customer experiences. From e-commerce professionals to digital marketers and business executives, as well as IT and customer service staff, IBM Tealeaf solutions provide an incisive “view” of the digital customer that empowers organizations to deliver better web and mobile experiences and provide more effective customer service. IBM Tealeaf solutions help companies increase online conversation rates, raise customer retention rates and improve customer satisfaction. Customer analytics solutions are an integral offering in the IBM ExperienceOne solution sets.

Using groundbreaking technology, IBM Tealeaf solutions capture and record digital customer interactions and how the site or application responds in near real-time. By capturing customer visits, IBM Tealeaf solutions visualize the qualitative details of single interactions, helping businesses understand user actions and unexpected business results. This rich customer experience dataset then fuels quantitative assessments of the negative business impact that results from a customer’s online or mobile struggles and helps prioritize opportunities for improvement and innovation.

IBM Tealeaf solutions can help your organization:

For any online business facing pressure to increase revenue and reduce costs, Customer Experience Management is an essential strategy. IBM Tealeaf solutions provide the ability to pinpoint customer struggles on websites in near real-time. Organizations can intercept problem spots and help remove roadblocks to increase conversions, revenue and customer loyalty.

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