The increasing role of digital channels has created new opportunities and complexities in understanding customers. You must understand a customer holistically to deliver an integrated customer experience across channels, devices and interaction paths.

IBM customer experience analytics solutions help you understand customers in context at varying touch points to engage them in more meaningful ways. These solutions combine digital, behavioral, sentiment and predictive analytics for actionable insights:

Featured customer analytics offers

IBM customer experience analytics solutions help you understand customers in context, at varying touch points and throughout a lifetime of interactions. These solutions support continuous customer engagement and extend beyond the traditional silos of marketing, sales and service to deliver integrated customer experiences.

Featured products list

  • IBM® Tealeaf® CX

    IBM® Tealeaf® CX

    Capture, manage and maintain a thorough data store of online customer interactions.

  • IBM Tealeaf CX Mobile

    IBM Tealeaf CX Mobile

    Capture, replay and understand the experiences of customers who access web properties from mobile devices.

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