Customer experience

Engage web customers with personalized content and service

Customer experience solutions from IBM® help organizations create and deliver compelling, targeted digital experiences that engage customers on their own terms, across any device, 24x7, providing robust analytics, personalization, social and marketing capabilities.

IBM customer experience software enables companies to:

  • Understand their customers as individuals using web, social, and qualitative analytics.
  • Create personalized experiences for individuals and communities tailored for device and channel.
  • Provide seamless self-service capabilities with powerful social tools.

Featured Customer Experience products:

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