B2C commerce

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Customer engagement solutions are part of the scalable, intuitive IBM Commerce platform that enables expansion into new markets and the transformation to omni-channel customer engagement. They provide the ability to create a 360-degree view of customers across devices and channels to deliver a personalized brand experience. This provides business users with global cross-channel inventory visibility to proactively monitor order processes and optimize operations.

Customer engagement solutions enable you to:

Customer engagement features and capabilities

  • B2B e-commerce

    Make it easier for partners, customers and resellers to do business with you

  • B2C e-commerce

    Provide consistent shopping experiences across channels

Customer engagement products

  • WebSphere Commerce

    WebSphere Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points

  • Sterling Order Management

    Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners

  • Sterling Configure, Price, Quote

    Sterling Configure, Price, Quote

    Enable your sales team and channel partners to accurately configure, price, quote and order products, services and bundles

  • Commerce on Cloud

    Commerce on Cloud

    Enhance the customer experience with cross-channel selling and fulfillment capabilities in the cloud

  • IBM Presence Zones

    IBM Presence Zones

    Provides intelligent in-store shopper detection and location for near real-time customer engagement

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