Cross-channel campaign management


IBM Marketing Center. New Smarter Commerce on Cloud Solution. Execute real-time, personalized marketing communications. Available September 2012. Learn more.

Why IBM for Cross-channel campaign management?

IBM’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals, with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

Solutions from IBM help engage each customer and prospect in a cross-channel dialog that builds on past and current behavior. Marketing solutions from IBM are recognized as market leaders by many industry analyst reports including the Gartner Magic Quadrant for Multi-channel Campaign Management and Forrester Wave™ for Cross-Channel Campaign Management

Featured products

  • IBM Unica eMessage

    IBM Unica eMessage

    Engage customers and prospects with timely, personalized outbound digital messages

  • IBM Unica Detect

    IBM Unica Detect

    Event-based marketing to improve cross-sell and retention

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Magic Quadrant for CRM Multichannel Campaign Management. Download Analyst Report

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