WebSphere Commerce virtual tour
See the e-commerce platform that delivers
omni-channel shopping experiences.
A superior brand experience across multiple channels
Winning in B2C commerce requires the ability to deliver the ultimate customer experience seamlessly across channels, complete with convenience and choice in order fulfillment.
To achieve success you need a single commerce platform that allows you to:
B2C commerce related solutions
Learn about related IBM solutions for B2C commerce.
IBM B2C commerce solutions transform the customer journey by helping you better understand shopper behavior and intent to personalize customer experiences. They provide cross-channel inventory visibility and intelligent sourcing to improve the customer promise.
Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points.
Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.
Gain insight from web analytics and comparative benchmarks to optimize customer engagement and digital channel performance.
Provide intelligent in-store shopper detection and location for near real-time customer engagement.