B2C commerce

One platform. Your numerous digital commerce needs. In minutes.

WebSphere Commerce virtual tour

See the e-commerce platform that delivers
omni-channel shopping experiences.

WebSphere Commerce virtual tour

See the e-commerce platform that delivers
omni-channel shopping experiences.

 

A superior brand experience across multiple channels

Winning in B2C commerce requires the ability to deliver the ultimate customer experience seamlessly across channels, complete with convenience and choice in order fulfillment.

To achieve success you need a single commerce platform that allows you to:

B2C commerce related solutions

Learn about related IBM solutions for B2C commerce.

IBM B2C commerce solutions transform the customer journey by helping you better understand shopper behavior and intent to personalize customer experiences. They provide cross-channel inventory visibility and intelligent sourcing to improve the customer promise.

Products include:

  • WebSphere Commerce

    WebSphere Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points.

  • Sterling Order Management

    Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.

  • IBM Digital Analytics

    IBM Digital Analytics

    Gain insight from web analytics and comparative benchmarks to optimize customer engagement and digital channel performance.

  • IBM Presence Zones

    IBM Presence Zones

    Provide intelligent in-store shopper detection and location for near real-time customer engagement.

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Easier customer experience management

Give business users the ability to create and modify store page layouts.

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Related links

B2B commerce

Same product, new name!

The product you selected is now offered under a new name. The product page you will be taken to will reflect this new name.