B2C commerce

Build a superior brand experience across multiple channels

Creating a superior B2C brand experience requires the ability to engage shoppers seamlessly across channels with personalized content and offers that are optimized for web, mobile and tablet delivery--complete with convenience and choice in order fulfillment.

To achieve success you need a single commerce platform that allows you to:


B2C commerce related solutions

Learn about related IBM solutions for B2C commerce.

IBM B2C commerce solutions transform the customer journey by helping you better understand customer intent and take action based on customer behavior. It combines demand and inventory capabilities to improve the customer promise.

IBM provides flexible consumption models to meet the needs of your business – with choice in deployment, localization and pricing. All of our eCommerce solutions are available in the cloud to help you quickly get started and accelerate revenue growth.

Featured B2C commerce products

  • WebSphere Commerce

    WebSphere Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points.

  • Sterling Order Management

    Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.

  • IBM Digital Analytics

    IBM Digital Analytics

    Gain insight from web analytics and comparative benchmarks using a cloud-based solution.

  • Commerce on Cloud

    Commerce on Cloud

    Achieve revenue faster with an extensive cloud-based commerce solution.

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