B2B commerce

Win sales across multiple routes to market

Winning in B2B commerce requires sales and operational effectiveness and efficiency across various business models. This includes traditional field selling, digital selling and selling through a network of partners.

To achieve success you need a single B2B commerce platform that allows you to:

Related solutions

Learn about related IBM solutions for B2B commerce.

Digital channels offer the fastest growth opportunity. To respond, you need a robust B2B commerce platform that provides the agility to engage customers with ready-to-use solutions that do not rely on backend systems. IBM can help you bring the best of B2C to your B2B customers.

IBM supports digital selling by helping to:

Featured B2B commerce solutions

  • Sterling Order Management

    Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.

  • WebSphere Commerce

    WebSphere Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points.

  • Commerce on Cloud

    Commerce on Cloud

    Achieve revenue faster with an extensive cloud-based commerce solution.

IBM helps you build and convert a high-value, high-quality pipeline. You can streamline sales by guiding sellers through the process of selling complex products and services and by automating quoting and pricing approvals. With IBM B2B commerce solutions, sales teams and call centers can increase share of wallet with intelligent cross-sell and up-sell offers that are relevant to the customer and generate the highest margin for your business.

IBM B2B commerce solutions can increase sales and enhance the customer experience by enabling you to:

Featured B2B commerce solutions

  • Sterling Configure, Price, Quote

    Sterling Configure, Price, Quote

    Enable your sales team and channel partners to accurately configure, price, quote and order products, services and bundles.

  • WebSphere Commerce

    WebSphere Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points.

  • Commerce on Cloud

    Commerce on Cloud

    Achieve revenue faster with an extensive cloud-based commerce solution.

IBM B2B commerce solutions accelerate time to value by providing ready-to-use software that can create a superior selling experience. These solutions provide a single platform that supports highly diverse products, services, pricing and promotion rules—controlled by business users without IT involvement.

IBM provides flexible consumption models to meet the needs of your business—with choice in deployment, localization and pricing. All of our commerce solutions are available in the cloud to help you quickly get started and accelerate revenue growth.

Featured B2B commerce solutions

  • Sterling Order Management

    Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.

  • Sterling Configure, Price, Quote

    Sterling Configure, Price, Quote

    Enable your sales team and channel partners to accurately configure, price, quote and order products, services and bundles.

  • Commerce on Cloud

    Commerce on Cloud

    Achieve revenue faster with an extensive cloud-based commerce solution.

  • WebSphere Commerce

    WebSphere Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points.

  • Digital Analytics

    Digital Analytics

    Gain insight from web analytics and comparative benchmarks using a cloud-based solution.

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