Winning in B2B commerce requires sales and operational effectiveness and efficiency across various business models. This includes traditional field selling, digital selling and selling through a network of partners.

IBM B2B commerce software helps you achieve success using a single B2B ecommerce platform that allows you to:

Digital channels offer the fastest growth opportunity. To respond, you need a robust B2B ecommerce platform that provides the agility to engage customers with ready-to-use solutions that do not rely on backend systems. IBM can help you bring the best of B2C to your B2B customers.

IBM supports digital selling by helping to:

Featured B2B commerce solutions

  • b2b commerce

    IBM® Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.

  • b2b ecommerce

    IBM WebSphere® Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touchpoints.

IBM B2B software helps you build and convert a high-value, high-quality pipeline. You can streamline sales by guiding sellers through the process of selling complex products and services and by automating quoting and pricing approvals. With IBM B2B commerce solutions, sales teams and call centers can increase share of wallet with intelligent cross-sell and up-sell offers that are relevant to the customer and generate the highest margin for your business.

IBM B2B commerce solutions can increase sales and enhance the customer experience by enabling you to:

Featured B2B commerce solutions

  • b2b commerce

    IBM® Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.

  • b2b ecommerce

    IBM WebSphere® Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touchpoints.

IBM B2B commerce solutions accelerate time to value by providing ready-to-use B2B software that can create a superior selling experience. These solutions provide a single platform that supports highly diverse products, services, pricing and promotion rules—controlled by business users without IT involvement.

IBM provides flexible consumption models to meet the needs of your business—with choice in deployment, localization and pricing. B2B ecommerce, order fulfillment and sales configuration solutions are available in the cloud to help you get started quickly and accelerate revenue growth.

Featured B2B commerce solutions

  • b2b commerce

    IBM® Sterling Order Management

    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners.

  • b2b ecommerce

    IBM WebSphere® Commerce

    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touchpoints.

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