Unified Communications

An introduction to social communications capabilities and solutions from IBM Software

A social communications strategy can help you boost productivity and innovation

Social communications is the evolution of unified communications (UC) that provides integrated voice, data and video across social networks. It can be integrated with applications your workforce uses every day for easy access to enterprise instant messaging, online meetings, telephony, video conferencing and more—wherever they are working. With social communications software you have an immediate and cost-effective way to help improve customer engagement and to make faster, expertise-based decisions with people inside and outside your business without travel costs.

Old is new
Many of the components of a social communications strategy – instant messaging, web conferencing, real-time collaboration, mobile device support, telephony integration, and others -- aren’t new.

But open architectures and programming models are enabling organizations to pull these different pieces together in new ways. An instant messaging application, your telephone, or your email, for example, pulls all your social networking tools into a single environment.

The result is a social communications environment that’s easier for IT staff to configure, administer, and maintain and easier for users to use. Drive down the costs associated with disparate communication and collaborate solutions. Drive up productivity and performance, and leverage enhanced collaborations to foster a more innovative workplace.

IBM social communications and collaboration solutions enable you to:

Real results
Finnish Defence Forces use an IBM instant messaging and unified telephony solution that combines voice and collaboration tools on the same workstation. The result is availability and data security of voice communications as well as the improved connectivity of people.

Terna is the major transmission system operator of high-voltage and very high-voltage electrical grids in Italy. It deployed a unified communications and collaboration solution that provides tools to help employees efficiently communicate and share information from disparate locations to decrease employee travel costs.

La Vacanza is a small travel agency based in The Netherlands that offers rapid, personal, and friendly service to their customers. A communications and collaboration solution from IBM helps the agency improve personal, responsive service for a competitive edge.

Related capabilities

Social collaboration

Engage employees, partners, clients, citizens, and patients across the business network by integrating business-focused solutions.

Web experience

Provide people with web access to critical information and applications that are personalized to their needs.

Social communications software supports and enables groups of users to work together in real time by sharing information, processes and the collective intelligence of their professional networks. Social communications includes:

All products - Unified communications


Find, reach, and collaborate with IBM UC solutions

See how IBM Sametime software makes UC simple

Learn about the features and benefits of IBM Sametime and how it can transform your organization into a social business

Watch the Sametime demo to learn more about secure, instant communications inside and outside of your business

Stay connected with others in the social communications community through social media

Participating in social communications communities can help enhance your personal and professional development and establish your expertise.

Get connected with your colleagues and follow us on Facebook, Twitter, and elsewhere to stay up to date on the latest IBM news and information that’s important to you.


Not in United States?

Contact IBM

Considering a purchase?

Can a unified communications strategy help unify business and IT?

EMM podcastJacques Pavlenyi, Market Segment Manager, IBM Collaboration Solutions

An open, unified communications strategy, developed jointly by business and IT, delivers the right tools to reduce costs, boost productivity, improve competitiveness and more.


Watch a four minute demo of the IBM unified communications solution

White paper

Learn how IBM Sametime and Sametime Unified Telephony integrate voice and video into real-time communications.


Learn how IBM unified communications solutions can help you

Case studies

Same product, new name!

The product you selected is now offered under a new name. The product page you will be taken to will reflect this new name.