Determine the best contact strategy over time for campaign optimization

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IBM® Contact Optimization, formerly Unica® Optimize, supports campaign optimization by delivering the most relevant and profitable offers to your customers. It can help meet marketing objectives while reducing customer contact fatigue.

IBM Contact optimization can:

Determine the optimal communications for each customer

Define business constraints that can impact contact strategy

Define preferences for each customer

Specify rules based on business considerations


List Management, On-Demand Campains, Corporate Subscription

Get visibility into the contact optimization process

Featured IBM Contact Optimization resources

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