Campaign management for personalized messages across channels

What makes IBM a leader in multichannel?

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What makes IBM a leader in multichannel?

Read the Gartner Magic Quadrant report



IBM® Campaign, formerly Unica Campaign, provides multichannel campaign management to deliver the right message at the right time to huge volumes of individual customers and prospects.

IBM Campaign lets you:

Build a targeted, ongoing dialogue with customers and prospects

Accurately measure marketing activities

Manage your full campaign logic

Re-use campaign management building blocks


Campaign management

Use flowcharts to manage complex, cross-channel campaigns.

Campaign management

Assess a campaign’s success with reports and data.

Closed Loop Reporting

Close the loop on all campaigns and review reports to assess campaign success and impact.

campaign management

Flowchart

Design and manage the most complex, cross-channel campaigns with the flexibility of Unica Campaign’s flowchart.

campaign management

IBM Campaign resources

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