Marketing campaign management for personalized messages across channels

What makes IBM a leader
in multichannel?

Read the Gartner Magic Quadrant report

What makes IBM a leader in multichannel?

Read the Gartner Magic Quadrant report


IBM® Campaign, formerly Unica Campaign, provides multichannel marketing campaign management to deliver the right message at the right time to huge volumes of individual customers and prospects. Use it to design, execute and measure customer-driven communication strategies across online and offline channels for highly personalized marketing.

IBM Campaign lets you:

Build a targeted, ongoing dialogue with customers and prospects

Accurately measure marketing activities

Manage your full campaign logic

Re-use campaign building blocks


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Use flowcharts to manage complex, cross-channel campaigns.

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Assess a campaign’s success with reports and data.

Closed Loop Reporting

Close the loop on all campaigns and review reports to assess campaign success and impact.

Flowchart

Design and manage the most complex, cross-channel campaigns with the flexibility of Unica Campaign’s flowchart.

IBM Campaign resources

IBM Campaign

Marketing campaign management for personalized messages across channels

IBM Software Subscription and Support is included in the product price for the first year.

Not available for purchase online.

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