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Business need: Engage customers, citizens and employees as individuals


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IBM AdTarget

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    IBM AdTarget enables delivery of highly relevant display ads.

IBM Content Recommendations

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    Recommends personalized, relevant content to customers based on search and navigation history.

IBM Digital Analytics

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    IBM Digital Analytics delivers intuitive collaboration capabilities and marketing metrics.

IBM Digital Analytics Accelerator

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    Runs highly scalable digital analytics on premises with a single-vendor, complete solution.

IBM Digital Analytics for Social Media

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    Provides online marketers a centralized console for campaign analysis.

IBM Digital Analytics Impression Attribution

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    IBM Digital Analytics Impression Attribution allows marketers to understand impression roles.

IBM Digital Analytics Lifecycle

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    IBM Digital Analytics Lifecycle provides visibility into unique, event-driven customer segments

IBM Digital Analytics Multichannel

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    Provides an understanding of both online and offline programs.

IBM Digital Analytics Multisite

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    Extends granular roll-up reporting capabilities with navigation and logic.

IBM eMessage

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    Engage customers and prospects with timely, personalized email and mobile messages

IBM LIVEmail

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    IBM LIVEmail is a closed loop email marketing system.

IBM Marketing Center

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    Cloud-based solution for marketers that combines digital analytics with real-time marketing.

IBM Product Recommendations

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    Automatically generates personalized product recommendations.

IBM Search Marketing

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    IBM Search Marketing is a pay per click management application.


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