IBM Telecommunications Data Warehouse

Presents a common customer view

• Consolidates customer identifiers, organizational structures and account hierarchies across lines of business and functions.
• Enables flexible, cross-dimensional reporting using customer, device, plan, location and usage data to identify and promote value-added services such as non-voice communication and content downloads.
• Assists in profiling subscribers (demographic, arrangement, download behavior, point-of-sale visits, reaction to campaigns, surveys) with customer profile model content.

Provides product lifecycle management

• Integrates product management and performance measurement across lines of business and functions.
• Performs network analysis to support communications service providers (CSPs) in understanding and predicting usage patterns to inform capital investment decisions.
• Offers analysis that enables CSPs to capitalize on increased traffic or new product introductions.

Supports campaign performance management

• Tracks sales and marketing activities and helps improve program planning.
• Provides campaign performance metrics across channels and touch points.

Helps improve service management

• Analyzes usage, availability and customer experience related to new services, self-service and monetary services.
• Uses revenue metrics to address provisioning, usage, call detail record (CDR) capture, rating, billing, receivables and credit risk issues to support revenue analysis.

Integrates reporting and analytics with data models

• Helps business users reduce the time, costs and risks associated with scoping requirements and customizing and extending their data warehouse.
• Uses data models that integrate with common data warehouse products, including IBM DB2®, InfoSphere® Information Server and InfoSphere Master Data Management Server.
• Facilitates an incremental approach to deliver an integrated reporting repository. Provides sample IBM Cognos® reports that cover subject areas important to service providers.
• Provides support for TM Forum business performance metrics.
• Offers decision support, near real-time analytics and predictive modeling to provide a solid basis for statutory reporting and relationship management.