IBM Digital Analytics for Social Media

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Analyze ROI from social media channels and campaigns

IBM® Digital Analytics for Social Analytics, formerly Coremetrics® Social Analytics, provides you with a centralized user interface for analyzing social media channels and campaigns. Its seamless integration with the IBM Digital Marketing Optimization Suite helps users track social channels and other online marketing channels while interacting directly with customers. This capability enables you to understand the performance of social campaigns for smarter allocation of marketing resources.

Measure social media as a marketing channel: Understand both the value and type of traffic supplied by social sites – and tailor messaging, offers and investments
Plug into the social conversation: Boost engagement and loyalty among your most vocal customers.

Measure social media as a marketing channel

Compare the view-through or click-through performance of social networking websites against other impression-based campaigns such as syndicated video, blogs, microsites and display ads.
Measure performance and return on investment in a comprehensive view that comprises all online channels such as social media, paid and natural search, email marketing and display advertisements.
Measure your social performance against the industry standard with IBM Benchmark, and uncover new opportunities.

Plug into the social conversation

Track real-time conversations about your brands, products and competitors on Facebook and Twitter.
Track and converse with top brand tweeters to increase engagement and loyalty.
Monitor the downstream impact of social content impressions.
Track social advertisements, Facebook applications and custom tabs with IBM Digital Analytics Impression Attribution.
View, post, reply and interact with Facebook and Twitter feeds directly from the user interface