IBM Product Recommendations

Achieve personalization for greatest impact

• Manage sophisticated recommendation scenarios and tailor outcomes to align to your exact revenue, margin and inventory goals.
• Recommend higher margin items, seasonal items or those items with adequate inventory to satisfy demand and achieve business goals.
• Ensure that recommendations align with the practices and objectives of the site, or with the merchandiser’s goals.
• Tune recommendations by deleting certain items from the recommendation file, such as out-of-stock and low margin products. Schedule automatic export of the file to accommodate seasonal offers.
• Remove undesirable recommendations using item blacklists.

Optimize recommendations for each visitor

• Use visitor in-session behavior data such as search terms and products browsed, along with current trends based-algorithms for optimal, relevant product recommendations.
• Track and correlate a customer's browsing behavior across multiple channels and sessions to ensure relevance of offer recommendations.
• Identify a customer's most significant purchase to use as the basis for future recommendations.
• Integrate IBM Product Recommendations with IBM® LIVEmail and IBM AdTarget to deliver a customized experience directly to your customers and prospects through email and display advertising.