IBM AdTarget

Features
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Enable delivery of relevant display ads and increase visitor reacquisition

IBM® AdTarget, formerly Coremetrics AdTarget, leverages granular visitor activities captured by IBM® Digital Analytics to enable delivery of highly relevant display ads and increase visitor reacquisition rates.

IBM AdTarget clients increase reach by placing relevant ads before larger, better-segmented audiences faster. They minimize marketing costs by leveraging lower cost channels to reacquire registered visitors. Partner integrations eliminate typical site tagging obstacles and IBM Digital Analytics provides powerful attribution capabilities to track how well ads drive website conversions.

Avoid the cost of placing ad network tags by leveraging the IBM Digital Analytics tags that already exist throughout your website. Track extensive visitor interactions that far exceed the limited data captured by today’s ad network tags.
Track how display ad click-through and view-through drive website conversions, evaluate display advertising in the context of the entire marketing program, and optimize marketing mix with comprehensive cross-session, multi-channel views.
Create sophisticated data segments to capture detailed behaviors down to the specific event type level, and customize segments to meet individual ad network needs.

Full analytics integration

Minimize implementation complexity and IT dependency with simplified tagging.
Place more relevant ads before larger, better-segmented audiences faster by simultaneously managing multiple certified IBM AdTarget partners.
Minimize marketing costs by avoiding targeting already registered visitors.
Increase ad conversion with personalized messages.

Full analytics integration

Click and impression attribution

Identify your best reacquisition and conversion campaigns and optimize your marketing mix accordingly.
Develop specific audience segments using a rich set of visitor activity metrics. Edit, add and delete new segments to accommodate changing data needs.
Analyze the performance of display ad campaigns with a single view.
Monitor and manage your syndication configuration with each individual certified partner display advertising partner.

Highly segmented data syndication

Increase visitor reacquisition with more effective display advertising campaigns fueled by rich web site visitor behavior data.
Allow the creation of rich audience segments and syndication of data to a choice of certified behavioral targeting partners.

IBM AdTarget resources

IBM AdTarget success stories

White Paper: Appropriate Attribution
One of the best-kept secrets in online marketing is that most campaign attribution data is completely wrong and the models used to evaluate campaign performance are wholly inappropriate.

Case Study: wehkamp.nl: Personalized Retargeting Drives Relevance, Reach, and ROI (555KB)
The next generation of personalized retargeting engages online shoppers with personalized content through multiple channels and touchpoints. This multi-prong strategy optimizes the user experience, drives conversions, and fosters customer retention.