Why IBM for Cross-channel campaign management?

IBM’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

• Build an effective, ongoing dialogue with your customer or prospect through a complete interaction history, such as offers presented, context and campaign details, and response or non-response.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions and assignment of offers and channels.
• Enable use, re-use and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
• Close the loop by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).

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  IBM Unica Campaign

  Deliver personalized, relevant marketing messages across all touch points

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  IBM Unica eMessage

  Engage customers and prospects with timely, personalized outbound digital messages

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  IBM Unica Optimize

  Determine the optimal contact strategy over time for your customers

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  IBM Unica Interact

  Determine the right message to present in inbound marketing channels

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  IBM Unica Detect

  Event-based marketing to improve cross-sell and retention

All products - Cross-channel campaign management