Combines web/digital/mobile analytics with real-time marketing execution.

• Marketers can carry out, analyze, and optimize targeted, real-time site personalization and email marketing programs without burdening technical resources
• They can also create and export target lists for integration with other channels or programs, using IBM Marketing Center
• Saves effort and eliminates human error by using built-in automated tracking and analytics
• Increases website success with automated A/B testing

Draws on all the digital analytics data that visitors provide.

• Provides digital profiles, tracking and storing a customer’s complete digital interaction history
• Enables importing additional customer, marketing, and offline business data to augment the digital profile
• Can be used as a standalone or with Coremetrics Web Analytics
• No additional tagging is required for existing IBM Coremetrics customers Automatically tags impressions and clicks in emails and site personalization for analytics

Incorporates analytical insight directly into easy-to-use targeting features.

• Delivers marketing communications designed for each customer as an individual, that will be more relevant, compelling — and far more successful.
• Provides everything needed so that users can define personalized marketing communications without burdening IT
• Enables managing campaigns with fine-grained controls, for example to avoid contact fatigue or set campaign precedence when customers are candidates for multiple communications. Digital assets can be managed within the application and delivered with high performance by means of a Content Delivery Network.

Can provide excellent marketing and analytics capabilities now and in the future.

• Existing and prospective IBM Digital Marketing Optimization Solution customers will gain additional marketing execution capabilities by adding this module.
• The solution is expandable to the complete IBM Marketing Interaction Optimization Solution by adding additional product modules from IBM’s EMM suite
• Reduces the IT cost, complexity and delay previously required to integrate digital analytics, email, and site personalization. Analysis, targeting, personalization, and execution are all available through one intuitive SaaS application.
• Complements existing web analytics solutions – with no retagging needed in the case of Coremetrics customers.

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