What is big data?

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.

Big data spans three dimensions: Volume, Velocity and Variety.

• Volume: Enterprises are awash with ever-growing data of all types, easily amassing terabytes—even petabytes—of information.
• Velocity: Sometimes 2 minutes is too late. For time-sensitive processes such as catching fraud, big data must be used as it streams into your enterprise in order to maximize its value.
• Variety: Big data is any type of data - structured and unstructured data such as text, sensor data, audio, video, click streams, log files and more. New insights are found when analyzing these data types together.

Big data is more than simply a matter of size; it is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. Until now, there was no practical way to harvest this opportunity.

Leverage the volume, velocity and variety of internal and external information in context for new, deeper insights.

IBM big data platform

IBM is unique in having developed an enterprise class big data platform that allows you to address the full spectrum of big data business challenges. The platform blends traditional technologies that are well suited for structured, repeatable tasks together with complementary new technologies that address speed and flexibility and are ideal for adhoc data exploration, discovery and unstructured analysis. IBM’s integrated big platform has four core capabilities: Hadoop-based analytics, stream computing, data warehousing, and information integration and governance.

The core capabilities are:

• Hadoop-based analytics: Processes and analyzes any data type across commodity server clusters.
• Stream Computing: Drives continuous analysis of massive volumes of streaming data with sub-millisecond response times.
• Data Warehousing: Delivers deep operational insight with advanced in-database analytics.
• Information Integration and Governance: Allows you to understand, cleanse, transform, govern and deliver trusted information to your critical business initiatives.

Supporting Platform Services:

• Visualization & Discovery: Helps end users explore large, complex data sets.
• Application Development: Streamlines the process of developing big data applications.
• Systems Management: Monitors and manages big data systems for secure and optimized performance.
• Accelerators: Speeds time to value with analytical and industry-specific modules.

InfoSphere Streams

Enables continuous analysis of massive volumes of streaming data with sub-millisecond response times.

InfoSphere BigInsights

An enterprise-ready, Apache Hadoop-based solution for managing and analyzing massive volumes of structured and unstructured data.

IBM Netezza Data Warehouse Appliance

High-performance data warehouse appliances, purpose-built to make advanced analytics on exploding data volumes simpler, faster and more accessible.

IBM InfoSphere Warehouse

Provides a comprehensive data warehouse platform that delivers access to structured and unstructured information in real time.

IBM Smart Analytics System

Provides a comprehensive portfolio of data management, hardware, software, & services capabilities that modularly delivers a wide assortment of business changing analytics.

InfoSphere Information Server

Understand, cleanse, transform and deliver trusted information to your critical business initiatives, integrating big data into the rest of your IT systems.

All products - IT service management

• IBM License Metric Tool
• IBM SmartCloud Control Desk
• IBM SmartCloud Cost Management
• Rational Asset Manager family - Overview
  • Enterprise Edition | Trials and Demos (US)
  • Standard Edition | Trials and Demos (US)
• Tivoli AF/OPERATOR on z/OS
• Tivoli Application Dependency Discovery Manager  | Trials and Demos (US)
• Tivoli Integration Composer
• Tivoli License Compliance Manager
• Tivoli Service Level Advisor
• Tivoli Usage and Accounting Manager Enterprise Edition