DemandTec Strategic Trade Planning

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Revolutionize your trade decisions with strategic planning

IBM® DemandTec® Strategic Trade Planning helps you to dramatically improve your pricing and trade promotion spend while aligning strategic objectives from corporate to the field. Users can complete this in real time to continuously enable better decision making throughout the year. This provides a predictive but universal view of the marketplace that allows alignment with sales leadership, finance, marketing and field sales.

Make better decisions based on optimized, predictive scenarios. The incorporation of financial metrics creates a uniform and predictive view of the business, which promotes visibility across sales leadership, finance, marketing and field sales.
Reallocate trade spending mid-plan to meet financial goals. DemandTec Strategic Trade Planning provides the ability for you to make continuous agile adjustments to your plan.
Use continuous analytics to adapt to marketplace changes. Automatically update and adjust to shifts in the marketplace.

Make better decisions based on optimized, predictive scenarios.

Real-time predictive planning enables users to continuously make better decisions throughout the year
Provides a predictive but universal view of the marketplace
DemandTec Strategic Trade Planning allows alignment with sales leadership, finance, marketing and field sales

Reallocate trade spending mid-plan to meet financial goals.

To help users meet their goals, DemandTec Strategic Trade Planning accesses optimization models that review thousands of potential approaches based on your unique constraints
Helps identify multiple scenarios that meet user criteria and the current marketing environment
Provides the flexibility to choose the best fit for your business and change plans at any time

Use continuous analytics to adapt to marketplace changes.

Uses continually updated models that take the guesswork out of planning
DemandTec Strategic Trade Planning allows users to constantly fine tune and update your plan.
Allows adaptation for marketplace changes with continuously updated “what if” scenarios