DemandTec Promotion Planning

Provides a centralized repository of all promotional offers and associated details.

• DemandTec Promotion Planning captures pricing details in a structured format, whether a straight percentage, flat-rate discount, BOGO or multiples offer, package or other complex promotion type.
• Users can define performance details as part of a promotion — including specific pricing action, whether the item is on ad or display, if there is a coupon associated with the promotion and more.
• These offers and all their details become part of a central repository of all promotional offers in DemandTec Promotion Planning, which can be used to feed various downstream systems such as the price hosting systems, ad execution systems, and demand forecasting.

Localizes promotional offers, including pricing and items, to increase relevancy.

• Allows users to map stores to different locations and then sort those locations into logical groupings for planning different pricing, item and merchandising actions.
• DemandTec Promotion Planning handles localization in a hierarchical fashion, allowing users to work at the individual store or market level if necessary.
• Because DemandTec Promotion Planning features localization, retailers are can ensure good promotional performance by allowing users to adjust pricing if a store is close to a competitor, or if certain stores have higher costs.
• Users can also manage product swaps and various merchandising tactics to reflect factors such as different store formats.

Allows users to manage allowances and work effectively with vendors.

• Ensures that they are tracking vendor allowances centrally, and are able to calculate margin inclusive of these funds.
• For retailers who have also subscribed to IBM DemandTec Deal Management, offers—including allowance details—entered into Deal Management by vendors are automatically imported into Promotion Planning, eliminating the need for manual promotion entry.
• DemandTec supports all allowance types including flat fee, performance (shipment- and consumption-based), and non-performance, and allows users to track payment methods, and more with the allowance feature.

Helps centralize planning and manage financials with user-entered forecasts.

• Supports user entered forecasts that can be used in conjunction with DemandTec Promotion Optimization or independently.
• DemandTec Promotion Planning offers retailers the ability to track performance through various financial reports.