Anticipate, simplify, engage

Face it
It's not just your business card, your storefront, your top sales rep, or even all the money you sank into a new corporate identity program that is driving business. Your business is driven by relationships with your customers, partners, and employees.

The new face of your business is the web, and creating exceptional web experiences drive better business outcomes. Anticipating the needs of customers and employees, simplifying the experience, and engaging with them in their communities is the path to getting there.

There are more than two billion Internet users.¹ To succeed in this environment, you need to deliver a web experience that not only engages customers, partners, and employees, but also develops relationships that help you market, sell, operate, and manage faster and better than your competition.

IBM web experience solutions enable you to:

• Lower the costs of serving your customers, partners, and employees
• Tie together systems, processes, information, content, and collaboration tools
• Streamline and simplify inefficient, lengthy, and cumbersome processes
• Empower users with collaboration and mashup tools; user-centric web content control and management; and user-generated eforms

Real results

Reliance Life Insurance (US) used IBM web experience software to create both an agent portal and a customer portal. Reliance reduced their customer and agent self-service costs by nearly 50 percent and saved millions of dollars.

Insurance technology and service providers boost revenues by helping small insurance carriers and their agents compete against larger insurers. The key is an agent portal powered by IBM web experience software.

Hearst Corporation (US) knows the media, advertising, and publishing market on both the national and local scale. A self-service web portal solution enabled a renewed web presence that allows Hearst to provide a high-touch relationship with customers, while supporting a potential 10 to 15 percent productivity gain.

Sources:

1. Physorg,com, Number of Internet users worldwide reaches two billion, January 26, 2011 (Link resides outside of ibm.com)

IBM Customer Experience Suite

A flexible, comprehensive offering that helps you create engaging web experiences to develop deeper relationships with your customers

IBM Intranet Experience Suite

A flexible, comprehensive offering that helps deliver engaging, socially-infused employee web experiences across multiple channels in context to business applications and information

IBM Forms

A flexible, scalable eforms solution to help speed process automation and improve efficiency, customer service, and time to value

IBM Web Content Manager

Web content management solution to increase efficiency and accuracy of website deployments

IBM Web Experience Factory

Software for developing multichannel exceptional web experiences across desktop, mobile, and tablet platforms. It leverages Web 2.0 technologies and integrates with open standard and proprietary back ends.

IBM WebSphere Portal Server

Web portal software with core portal services that aggregate applications and content as role-based applications

All products - Web Experience

Customer web experience

Employee web experience

Participating in web experience communities can help enhance your personal and professional development and establish your expertise.

Get connected with your colleagues and follow us on Facebook, Twitter, and elsewhere to stay up to date on the latest IBM news and information that’s important to you.

Stay connected with others in the web experience community through social media

• @IBMWebxperience on Twitter
• Social Business Insights blog
• Social business on Facebook
• @IBMSocialBiz on Twitter
• Social business on Tumblr
• IBM collaboration solutions community
• Exceptional web experience community (requires Lotus Greenhouse login)